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Company Press Release 01/09/2001
Quiver Search & Directory Solution Enabling Intelligent Web Navigation & Search Relevancy
SAN FRANCISCO, CA (January 9th, 2000) - Quiver (
www.quiver.com), the leading provider of directory-building
technologies and services, is empowering Vertical Portals to build
intelligent Web directories that enable their Web search results to
dynamically grow more and more relevant. The highly customizable Directory
Building Solution(tm) aggregates, normalizes and integrates user preference
and clickstream data into an intuitive, intelligent Web directory. Because
this intelligent search & directory solution learns and grows with the
unique preferences of a website's users, the application implemented within
vertical portals, portals focusing on specific content or demographic
interest groups, is breeding Web directories that deliver the most targeted
search results for those particular Web communities.
The Quiver Directory Building Solution(tm) provides vital business benefits
for vertical portals and other information-based websites. The solution
facilitates increases in user retention and loyalty, website traffic, brand
awareness, and provides a platform for targeted advertising and sponsorship
revenue opportunities. Since the launch of its flagship customers in Q3
2000, Quiver has seen its vertical portal customers' directories grow up to
150% in size. Some Quiver customers are also reaping the benefit of up to
nearly an additional 1 million page views per month.
"Gay.com is the leading Gay and Lesbian Internet portal as rated by Yahoo!
Internet Life magazine," states Gay.com Founder and President Mark Elderkin.
"One of the features outlined by the magazine was our ability to represent
the best of the Net. With our Quiver powered Web directory, Qguide, we are
truly able to allow our community members to control their search directory,
making it relevant and up-to-date. Since the launch last year, member
traffic related to the Qguide Directory on Gay.com has been growing at an
average rate of 50% per month."
"It is evident from the success of our customers' Web directories that
vertical portal users desire a search solution as unique and tailored to
their preferences as the other vertical content offerings," states Scott
Potter, Quiver's President and CEO. "The rapid adoption of our customers'
directories by their user communities is a testament to the success of
Quiver's Directory Building Solution(tm). Quiver is truly empowering
intelligent navigation for vertical portal Web users."
Quiver's flagship Directory Building Solution(tm) is an ASP search solution
that engages Web users with a suite of end-user features. The features,
including online bookmark management and automatic bookmark synchronization,
aggregate user website preference and clickstream data. Quiver uses
proprietary data-mining algorithms to intelligently normalize and integrate
that data into an optimal directory taxonomy for each website customer.
About Quiver
Founded in 1999, Quiver is a global company with headquarters in San
Francisco and an R&D center in Israel. The privately held company is backed
by Hummer Winblad Venture Partners; Weiss, Peck & Greer; El Dorado Ventures;
Partech International; and other prominent individual investors. For
additional information: www.quiver.com.
Media Contacts
June Parina |
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