~~~High Search Engine Rankings~~~
From: Jim Crane
Thanks for the service you provide to the community. Of all the SEO
newsletters out there yours is the one I keep coming back to and
finding the answers.
After reading your article mentioning Wordtracker, I thought I would
try it on one of the tougher clients I am trying to move up the
ranking ladder. They manufacture a variety of liquid level sensors, so
obviously I typed in words like liquid level sensor, ultrasonic
transducer, flow switch, sensor and actuators and came up with very
low 24 hour scores of 1, 2 and mostly 0. With numbers like this it
seems a bit of a dead end. Where do I go from here?
Jim Crane
~~~Jill's Response~~~
Jim,
Good question! We may have touched upon this subject in earlier
issues, however, it's got to be something that many of our new readers
wonder about; therefore, it deserves a revisit.
For technical or highly specific sites such as yours, it's probably
necessary to optimize for certain relevant keyphrases, even if
WordTracker doesn't show many (or any) people searching for them.
WordTracker is an awesome tool for distinguishing the most and least searched-upon
phrases out of a whole slew of related terms. However, it does not
give an exact representation of every search performed on the web.
(Nor is it supposed to.)
There are hundreds of thousands of Web sites that serve a small niche
of users. Very few people may be searching for the exact technical
terms that these sites encompass. However, it's important that these
sites are found when someone *does* search for relevant search terms.
It never hurts to check with WordTracker to see if you can find some
closely related searches that may get more hits, but don't obsess over
the results. If words like "flow switch" are nowhere to be seen,
don't worry about it. It's common sense that if you manufacture flow
switches, then you want to be found under flow switches. The good
news about this is that it's much easier to optimize for those kinds
of keywords, because they're not as competitive as others might be.
It's imperative for niche sites to focus on the keyphrases that are
important to their specific audience. You may not get tons of
traffic, but the traffic you do get will be highly targeted and will
be looking for EXACTLY what your site offers. These are the types of
visitors that will convert easily to paying customers. Converting
visitors into buyers is really the name of the game when it comes to
search engine optimization. All the high rankings in the world mean
nothing if the visitors surf away as soon as they get there. Along
these lines, you may be interested in my latest article entitled, "Search Engine Optimization and the Bottom Line".
Hope this helps!
Jill
~~~Send Us Your Questions~~~
If you have questions about online copywriting or search engine optimization (or both!), just zip us an email to questions@rankwrite.com. We've had some folks ask if their question
was "too basic" to be printed - and you don't have to worry about
that! There are no "stupid" search engine optimization or copywriting
questions, so ask away!
