~~~Writing for the Search Engines and Your Prospects~~~
From: Seema PS
Hi,
I hope you could help me. As per your SEO writing article conclusion I have done
the same thing I have created separate pages for each search engine
and submitted, but for my case in MSN my site was ranking in top 12
but now my site is not listed at all, my keyword is gabions.
I require your help as to know how to optimise the site for the top 5
ranking. Please do inform, as this is the first time I am trying to
optimise the pages.
With regards,
Seema
~~~Heather's Response~~~
Hi, Seema,
Thanks for your email.
Since you are talking about the SEO writing article, I'm assuming that
you are not discussing doorway pages (which we don't support).
Rather, you're thinking of creating separate copy for each search
engine and submitting them.
I'm afraid that you misunderstood the article. You don't need to
create separate pages for each search engine. In fact, one of the
huge benefits of search engine optimization writing is that you can
write one content and keyphrase-rich home page (or inner page), send
it off for coding and submission and ::poof::, you're done. No extra
tweaking for Google versus MSN (or whatever search engine) is even
needed. Simply write it correctly the first time, and you've
accomplished your mission.
You mentioned that your only keyword is "gabions." First, I'm somewhat
afraid that the single word "gabions" may be a bit too competitive.
You may want to run a WordTracker report (or find another source for
keyphrase research) and confirm that "gabions" is okay as a single
keyword. It may be just fine if it's a very specific industry word.
BUT, you need to determine that beforehand and prepare to substitute a
keyphrase instead.
There's another advantage to running a keyphrase report before you
start writing. And that is that you will be able to find related
keyphrases that you could include in your Web site copy. Considering
each page (and yes, that includes your inner pages) can include two to
three keyphrases each, you could easily include more keyphrases in
your copy - and give your prospects more opportunity to find your site
with the search engines. As it stands now, you're not capitalizing on
that fact - and that will hurt you in the long run.
Finally, I understand that you want a top five ranking for your site.
However, that's going to take some time. Assuming you do everything
perfectly the first time, it can still take six weeks to three months
for the search engines to index your site. Plus, even if your site
does rank number five one day, it may drop to number 10 the next
(which is no problem; it's normal for your rankings to move up and
down a bit.) Your best bet is to do everything you can to increase
your chances of success and wait for the rankings.
Remember, too, you can always hire a SEO company to comb through your
site and suggest ways to increase your ranking success. Jill offers
this through HighRankings.com, and other SEO companies offer this
service as well. Yes, it does mean that you're paying a nominal fee
for expert consultation. But, it will also help you avoid lots of
expensive mistakes and get your site search engine savvy a lot faster.
Thanks for your question! Keep those SEO writing questions coming!
Heather
~~~Jill's 2 cents~~~
Just a quick note to say that the top results at MSN are very often
taken from LookSmart directory results. Therefore, it's often
necessary to get a good keyphrase-rich listing with LookSmart, in
order to do well in MSN.
- Jill
~~~Send Us Your Questions~~~
If you have questions about online copywriting or search engine optimization (or both!), just zip us an email to questions@rankwrite.com. We've had some folks ask if their question
was "too basic" to be printed - and you don't have to worry about
that! There are no "stupid" search engine optimization or copywriting
questions, so ask away!
