~~~High Search Engine Rankings~~~
Below is our search engine question of the week.
From: Elissa Eppes
So many people are learning the key steps to getting their sites on
the search engines and directories. So if everyone is changing their
keywords, meta tags, alt tags, and comment tags - at what point will
this not
matter.
Elissa Eppes
~~~Jill's Response~~~
Elissa,
I've been asked this question a number of times. It certainly does
make sense that eventually the top slots on the engines will fill up
with optimized websites. For highly coveted one-word keywords, this
has probably already happened.
However, as long as people continue to believe that changing their
keywords, meta tags, alt tags, and comment tags, are what they need to
do, and are leaving out the most important thing, that is...changing
the actual text on their pages, then we don't have to worry!
But seriously, most people do not have a clue as to how to go about
achieving high rankings. Because we are all learning everything we
can about it, we think that the rest of the world must be too. Yet
every day thousands of unoptimized sites get submitted to the engines
and get lost forever at number 1 billion and 73. Just by the fact
that you're a member of this list you know hundreds of times more
about getting high rankings then the average website owner does.
There's also so much MISinformation out there, that many people are
wasting time doing the wrong things which are probably hurting their
rankings. Who would believe that in the year 2000 we'd still hear of
people trying to find new ways to hide text on their pages? Yet, we
hear of this kind of thing all the time in other search engine forums.
So, Elissa, the answer to your question is that as long as most of the
people out there are still employing 1995 seo techniques, (or no
techniques at all) the rest of us will be fine! Keep reading, keep
learning, and keep trying different, ethical things. (And for
heaven's sake, keep the Rank Write Roundtable out of the hands of
others who might learn from it!)
Jill
~~~Send Us Your Questions~~~
If you have questions about online copywriting or search engine optimization (or both!), just zip us an email to questions@rankwrite.com. We've had some folks ask if their question
was "too basic" to be printed - and you don't have to worry about
that! There are no "stupid" search engine optimization or copywriting
questions, so ask away!
