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Rob Sullivan

Rob Sullivan is the production manager at Enquiro, Canada's leading search engine marketing firm and one of the top firms in North America. His articles are routinely displayed in other portals on the web including Enquiro's own information portal www.searchengineposition.com.

Rob has developed an in depth knowledge into organic search engine marketing. Rob's knowledge and experience in organic search engine marketing have helped his clients' sites experience above average growth in visibility and visitors.

Search Engine Forums & Conferences - Are they Really Helpful?

If you are site owner, please don't assume everything you read/hear in the industry spaces is correct. Similarly, if you've read something in a forum, be sure to double and triple check it against a few other reliable sources....

Deep Linking: How to build quality links to deeper content

Sometimes one of the hardest things to do for any website is build links to deep content. This is because while it may take hundreds or thousands of links to help a home page rank highly, it may only take a few to help a deep page rank....

Why Microsoft Doesn't Need to Compete

All Microsoft has to do to dominate in this market is to convince the average user that their search is at least comparable to Google, if not better. Remember. I am talking the AVERAGE user. Not us, who are in the industry and can prove one way or another which engine produces the best results....

Google's Picasa

With the combined efforts of Google's search technology, Real players music tagging, and Picasa's ability to add keywords, virtually everything you use on your computer is now indexable with Google's search capabilities....

Is Targeted Advertising A Good Idea?

Many people don't realize that all of those toolbars that you install in your browser do more than offer you handy links to your favorite search engine. In fact, they also track your online usage....

The Art of Bid Management

In order to use bid management software to its maximum potential you MUST have an intimate understanding of who your customer is and what they expect from your site....

Why MSN Won't Buy AOL

While AOL's customer base is shrinking, it is still substantial. MSN's reach is expanding, especially as the portal continues to grow in popularity. By merging these two client bases, Microsoft would have an impressive number of paying portal customers. So you are probably wondering: why won't this happen? One word: Competition....

Been Banned by Yahoo!?

It is interesting to watch the varied reactions to the new Yahoo! search. As a spectator I can sit back and take it all in and form my own opinions. I can then apply my ideas to my clients and watch them succeed. One such topic of interest of late is Yahoo!'s policy on spam in the index....

What to do with Yahoo!

The question I'm sure many people have is this: What the heck is the best way to get into Yahoo! (and by extension, Altavista and Alltheweb) and get found? Is it worth $29-$49 per URL plus 15-30 cents per click to be found in the index? The simple answer is it depends....

Time to think summer

Remember that even if it's snowing and cold where you are, summer is just a few short months away. Now is the time to start planning and budgeting for your summer search marketing campaign. Whether you are going to be running a PPC campaign, or strictly organic SEO, you have to begin preparing....

Yahoo! Pricing Models

We have always felt the only way Yahoo! would enter algorithmic search was to sell it, as opposed to Google's free listings. So what are the options Yahoo! may be considering? What could you be seeing as options to get your site indexed in the Yahoo! database?...

Yahoo versus Google

Do I see a battle brewing for Internet supremacy between Google and Yahoo! No. They are just too different. I do, however, see a battle brewing between Yahoo! and MSN....



About the Author

Rob Sullivan is the production manager at Enquiro, Canada's leading search engine marketing firm and one of the top firms in North America. His articles are routinely displayed in other portals on the web including Enquiro's own information portal www.searchengineposition.com.

Rob has developed an in depth knowledge into organic search engine marketing. Rob's knowledge and experience in organic search engine marketing have helped his clients' sites experience above average growth in visibility and visitors.

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