Sometimes one of the hardest things to do for any website is build links to deep content.

These are the links that generally will help the site perform best overall in the search engines. This is because while it may take hundreds or thousands of links to help a home page rank highly, it may only take a few to help a deep page rank.

In this article I give you some tips on building those deep links.

I've had a tool on my computer since it first came out that I've always loved. But it wasn't until today that I realized it could do much more for me.

The tool is Blinkx Desktop Indexer.

The reason I like it so much is that it inserts this little toolbar in my office programs and web browsers and actively searches for relevant related content to whatever is currently in my application.

In other words, as I'm writing this document, the indexer is out scouring the web and returning content which is similar to what I am writing.

Further, as the document grows and the context changes, Blinkx re-evaluates it and returns more and different results.

How it works is it first indexes the content of the document and then tries to distill a meaning, much like larger search engines like Google does. From that meaning it then goes out and searches the web to find matching similar results.

But it doesn't stop at just regular web pages. It also searches news, video, and blog sites and even Wikipedia.

Now you may not need all these other sources of information, but it's good to see what may be considered relevant.

How to Use Blinkx for Deep Link Building

Step 1 - Get Blinkx!

Go here to download and install Blinkx.

You may have to reboot after you install it, but that is fine. You will also find that Blinkx will index any files you want on your hard drive.

You may also want to just let it index, as it will want to. However it will also wait to index until the computer is idle.

Step 2 - Open Your Browser

When you open your browser you should see a new toolbar - a very small one - found at the top right of the screen. There should be a red "b" and a few more symbols. If you give them some time you will see the Blinkx toolbar become darker. This means that Blinkx has found related content from the various sources.

From here you can navigate to the pages you need to build links to and watch the Blinkx toolbar change.

Step 3 - Review the Related Content

When you mouse over the images in the toolbar you will see what Blinkx has found that it considers relevant to the content of the page you are on. If the icon is not as bright as those around it, that means it didn't find anything it felt was relevant.

However, if the icons are darker then there is related content. Mousing over the icons tells you where the content was found, and clicking on the icon gives you a list of pages which Blinkx has found to be related or relevant to the content of the page you are on.

You will want to stick mostly with the web results (indicated by the globe icon) and the blog results which looks like the speech balloon. From these 2 sources you should be able to find many related pages.

Sometimes you won't find related content, and this is to be expected. But most times you will.

From here the usual link building tactics should come into play. Click on the links which Blinkx returns and review the site(s) to see if they are indeed relevant to your content. If they are, see if there is a way you can submit your page to the site.

For example, if its a blog, you may be able to comment on the blog post. Add you comment as something like: "I read this article and found it very useful. I also found this page (and insert a link to your page) which is related and provides more information" or something to that effect.

If commenting is out of the question, perhaps you could email the blog owner directly and send him the link to your page. He may add it to his post for you.

If it's any other "regular" website, you could see if there is an Add URL link on the page, and you can submit your page that way, or you can look for webmaster or site owner contact information and email them, again submitting the page URL to them and let them know the content is relevant to the specific page on their site.

In the end.... As with any link building, one can see that this can be (and very likely will be) a very time consuming process.

However, to build those quality deep links this is just one more tactic you can use to find those hidden gems.

And it should be pretty obvious that you can use this system for more than deep link building. I've found Blinkx to be very effective at matching any content. While it seems to do better with deep content (because it is usually more topical) it is also fairly effective at matching broader content on pages which span multiple topics.

Discuss this article in the Small Business Ideas forum.
October 24, 2005

Rob Sullivan is the production manager at Enquiro, Canada's leading search engine marketing firm and one of the top firms in North America. His articles are routinely displayed in other portals on the web including Enquiro's own information portal

Rob has developed an in depth knowledge into organic search engine marketing. Rob's knowledge and experience in organic search engine marketing have helped his clients' sites experience above average growth in visibility and visitors.

Search Engine Guide > Rob Sullivan > Deep Linking: How to build quality links to deeper content