Throughout the years, social media has quickly taken over the world. What once started out as a way to engage with friends and family has now become a way to build a business, Facebook being the main platform. This is due to a large number of people who use Facebook on a daily basis. 

Facebook is home to around 5 million advertisers. And they aren't leaving anytime soon. It's no secret that Facebook advertising is a successful way to reach a target audience. 

But how can you start using Facebook for your own advertising? Continue reading to learn more!

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Create a Facebook Homepage

The first thing that you need to do is create a Facebook homepage for your business. You do this by setting up a business page on the platform. Once you've got this taken care of, you should then request a web address that is personalized for your business. 

After you create your new Facebook business oasis, you can then advertise it on other platforms and even print it on your business cards or t-shirts. 

Make People Aware of Your Brand

You'll need to grow your page's audience to get the most awareness. There are some easy tips that you can try to help grow your audience. The tips are as follows:

  1. Share your business page on your personal page. This way, all of your friends and family members that already follow you can see your business page and follow it as well. 
  2. Use the "Invite" tool to invite your friends and family to like your page.
  3. Ask friends and family members to post a link for your business page on their personal page. The more people who share it, the more people it reaches. 

The more people that you can get to interact with your page, the better. Eventually, it'll spread to tons of users.

Keep Your Page Active

Your page will need to stay active in order to generate the most activity from potential customers. By staying active, you're more likely to be seen.

To do so, you should do the following:

  1. Share content that is directly related to your business. 
  2. Comment in groups and on other posts.
  3. Communicate with your audience and customers through comments or through a private message.

Advertisers and administration should both be constantly active on the page, keeping it alive.  

Use Targeted Ad Campaigns 

Using Facebook, you're able to create all different types of ads that show up in messenger, Facebook, Instagram, and more. These ads can be created from your own Facebook page. There are a few ways to ensure successful ads. 

Use Native Ads

Native ads are viewed over 50% more than banner ads. As native ads become more popular, you'll need to make sure that yours stand out. Do so by using techniques such as the comment bots, which will send an automated message to a user who comments on your posts. 

Use Facebook Graph Search

This feature allows you to see what other pages your followers like or follow. Knowing your target audience is the best way to increase rankings in search engines as well as extend your online reach. Once you know what your target audience likes, you'll be lead to other large groups of like-minded individuals who may want to follow your business page too. 

Facebook Advertising Is the Way of the Present and the Future 

Using Facebook advertising to promote your business is not only the way of the present; it's the way of the future. Because of it's steadily increasing popularity, social media will remain one of the best ways to build an audience for quite some time. Follow these simple tips and your business will be on its way!

For more ways to increase your followers, be sure to check out our section on SEO tools!






Search Engine Marketing Columnist



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Search Engine Guide > Robert Clough > How To Grow Your Business With Facebook!