Robert Clough

Robert Clough


You may be familiar with AdSense, but do you know how to use it properly? Here's a guide on AdSense keywords to help you gain a better understanding.


If you're a webmaster or blogger, Google AdSense is a great way to make some money while you focus on other things.

While AdSense optimization isn't necessarily right for every website owner, if you've always wanted to monetize your website, this program is well worth checking out.

Think about it; you spend a lot of time writing your content, taking pictures, and tailoring your material to your target audience. Why not get compensated for all your hard work?

You may be familiar with AdSense, but do you know how to use it properly? Here's a guide on AdSense keywords to help you gain a better understanding.

Google AdSense - Defined

Google Adsense is a cost-per-click (CPC) advertising program that allows anyone with a website to add an HTML code to their site to have ads appear to a target audience in exchange for money.

Most bloggers/webmasters earn their money through cost-per-click. Meaning, any time a website visitor clicks on the ads posted to your site, you'll make some money.

AdSense Keywords - CTR Versus CPC

These days, affiliate marketers have begun talking about click-through-rates, or CTR, versus CPC. The CPC is the amount you earn every time someone clicks on an ad.

The amount that click is worth is determined by the advertiser and depends on a few things. Search volume, relevance, competition, and more.

CPC is very specific to keywords, and you can use the AdWords tool to help you figure out how much any given keyword is worth.

CTR, on the other hand, represents the number of ad clicks divided by the number of impressions, queries, page views, or any other interaction you received. The CTR helps you figure out how often visitors click on your ads.

If you're looking to make a passive income off your AdSense account, the focus should fall more onto CPC than CTR. Why?

Because, even if you're making tons of impressions, that doesn't necessarily translate into revenue. The two "C's" should work together to both expand your reach to new potential visitors and generate more clicks.

How do You Install AdSense?

If you already have a Google account, all you need to do is go to the AdSense website and click to sign up.

Before you get started, you'll need to be sure you have plenty of original content. This means you have an original blog, a website packed with articles or some other type of content that complies with Google's AdSense program policies (you can view those right here).

In most cases, the content that doesn't make the cut is pretty apparent. Google asks that users avoid applying Adsense to adult websites or anything with shocking or racially intolerant content.

After you sign up, it may take a few days for your content to get approved. Once you're in, log into the program and click on the "my ads" tab. You'll then be prompted to click "new ad unit," and from there, you can begin creating your ad.

You'll need to pick a name and a size. We recommend using the 160x600 size for sites with a skinny sidebar. If you have a wide sidebar, 300x250 is a good choice.

Finally, you'll need to choose where you want the ad(s) to run. AdSense will generate an HTML code you can paste into your site.

AdSense Keywords and Why They Matter

If you know anything about SEO, you know keywords play a major role in helping you nail down a strategy.

The difference between using keywords for traditional SEO and AdSense keywords is, with the former, the idea is to get people to your site to buy your products. With AdSense, you want your site visitors to click on your advertisers' links.

With traditional SEO, the CPC refers to the amount YOU pay each time when someone clicks on your ads. With AdSense keywords, the advertisers give you money each time you "refer" someone to their site.

For those who are not super familiar with SEO, keywords are words and phrases that web users type into the Google (or Bing) search bar in an attempt to find information.

Start your keyword research by using the tool, Answer the Public or something similar. Answer the Public is a good starting point if you're not sure what to look for. Simply type a keyword into the tool, and a whole host of options pop up.

Once you've got some ideas, head over to the Google Keyword Planner. This tool will show you how much your keywords are worth, what the competition is like, and more.

What is a Good Keyword?

Finding "good keywords" has a lot to do with finding out what people are using to find something online. Pretty basic, right? Well, yes and no. It gets complicated fast, as you need to understand your market really well.

A few tips:

  • Keywords must be relevant to the content on your page

  • People usually search in three or four-word phrases

  • Your AdSense keywords must be relevant to the people using your site - don't isolate your fans.

When you find the right keywords, include them in your AdSense ads, as well as on the page the ad will run on. Doubling down here will be vital to attracting more readers to your site, thereby increasing traffic and of course, revenue.

What Ads Should You "Add" to Your Site?

The ads you choose to incorporate into the AdSense program should fit in with your existing content. For example, if you own a blog dedicated to all things wedding, it would make sense to run ads for a company like Rachel Simpson, or a tux rental company.

Learn More About SEO, Affiliate Marketing, and More

Search Engine Guide is all about helping small businesses take on the challenges associated with doing SEO themselves, dipping into content marketing, connecting with influencers, and other key ways to grow one's business.

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Search Engine Guide > Robert Clough > What Are AdSense Keywords?