Robin Nobles is the Co-Director of Training of Search Engine Workshops, where they teach "hands on" search engine marketing workshops in locations across the globe. They also offer Ultra Advanced SEO Symposiums for advanced search engine marketers who want to take their learning to a new level. They have opened the first networking community for SEOs called The World Resource Center for Search Engine Marketers and have expanded their workshops to Europe with Search Engine Workshops UK.
Take a look at your own Web sites. Who do you think are your target audiences? Have you considered that women may be the ones making the buying decisions? How can you appeal to women buyers? From a professional SEM perspective, think of the small businesses that are operated by women who work out of their homes. These are all potential customers for you....
When you create content, titles, and descriptions for your products and product lines, what descriptive words do you use? What descriptive words do your potential customers use? Have you even taken the time to think about it, or better yet, find out?...
With all of this talk about content, don't you think it's time to have a frank discussion about grammar? Our Web sites are our online store fronts—our online images. If our sites are full of grammar errors, what does that say about the professionalism of our businesses?...
Anyone in the search engine industry has heard of WebPosition Gold, which was created by Brent Winters and his company, FirstPlace Software. No one can dispute the success of WebPosition. Brent and his team had a handle on the industry and on his target audience, and he gave us all what we wanted in his software....
We all know how crucial it is to create captivating titles and descriptions for our Web pages. Those titles and descriptions should contain our keyword phrase, of course, but the true value of titles and descriptions is the clickability of them in the search results....
We've known for a long time that quality matters to Google. Quality matters when it comes to content, and it matters when it comes to links. However, building content and links doesn’t have to be painful. Web site owners tend to think of content in a very limited way....
Remember that Web site solutions don't have to come in the form of search engine optimization or technology. They can often come in the form of creativity . . . the missing element in search engine marketing....
If you have a branding problem online, get your brainstorming team together and think about what you can do about "GJL Retail" and how to brand it and make it memorable....
Suffice it to say that spam is a major issue with the search engines in terms of time, resources, and ultimately money. New filters are added by the engines to combat spam, and the Web community finds new ways to cheat their way to the top....
Why would I want to buy from YOU instead of your competitor? That is your USP – your Unique Selling Proposition. The USP differentiates you from your competition. Every business needs a USP. What is yours?...
No one wants to be an average Webmaster, graphics artist, CEO, educator, programmer, or SEO. Would any of us hire an average SEO?...
It's way past time to begin looking at your Web business as if you're standing in the clouds looking down. For the time being, don't think about search engine optimization, Web design, or technical issues. For now, let's look at what I believe to be a crucial missing element in search engine marketing . . . creativity....
Any business can set up a blog. Making your blog a "blog with a purpose" takes it a step beyond normal blogs. It gives it purpose and meaning. It gives it power....
Then you expend so much of your energy chasing algorithms, you often focus on only a few elements that influence ranking – those elements that are working right now and that you hope will give your pages the best chance for success....
For years, search engine optimizers have included their important keyword phrases in ALT text for images, feeling confident that many of the search engines considered the contents of ALT text when determining relevancy. The big question is, has this changed?...
The paid inclusion programs of the past certainly didn’t come with pay-per-click fees attached, but some of them do now. Yes, the visibility can be impressive, but the programs come with definite disadvantages....
Here's Part 2 of our Cool Tools that are also Free. We all enjoy discovering free resources that genuinely merit some value, don't we?...
I thought it would be a great idea to share these tools with you, just like they were shared with me....
Measuring the percentage of traffic from search engines over time is one way to measure the effectiveness of an online marketing campaign. What other elements can be truly and effectively measured?...
Let's take a serious look at the reality of search engine submissions. Do we need to pay a submission service to submit our pages to the search engines? Can the search engines find our pages on their own, or do we have to pay them to index our pages? Let's look at the variables and try to save some money....
How to create effective title tags that are sure to appeal to users and search engines alike....
Have you ever wondered how far down into your site the search engine spiders are going? Are the pay inclusion spiders coming at regular intervals like they’re supposed to? If you’re interested in tracking spider visits to your site, Robot Manager Pro is a 'must have' software program for you. It’s fast and easy to use, and it provides key information about how the spiders are crawling your Web site....
As the search engine industry evolves, we'll begin to see more and more innovations geared toward arriving at relevant search results that aren't as easily manipulated as some of the ranking methods in the past. One of those innovations is being put into place now at ExactSeek.com: user popularity combined with content relevancy....
With literally hundreds of choices, how do you pick the pay-per-click engine with the best visibility that has the potential of giving you a higher return on your investment? And, just as important, what are some strategies for working with the pay-per-click engines, and how do they operate?...
We all know that the search engines can't 'see' or 'read' the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index. So, being careful to adhere to Google's Guidelines that prohibit hiding text, what options do we have with our graphic-intense site?...
If you don't set up some sort of tracking system, you'll never know if your keyword purchases are really working for you. And if you don't know if they're working for you, you won't be able to make an educated decision on whether or not to discard a keyword campaign, expand it, choose different keywords, etc....
There are many easily identified basic elements and strategies that can be applied to lay the foundation for solid and effective sales copy. Here's a grab bag of recommendations that I've gleaned from my own experience combined with the tips I've received from other well respected authorities on the subject....
New Web sites are springing up online by the millions. However, when they don’t reach a level of success, the Web site owners assume that you can’t make money off the Internet. Wrong!...
One professional SEO, Barry Lloyd, has experimented with pricing structures for several years, and he’s arrived at a plan that works extremely well for him. Paid performance....
It’s hard for someone like me to admit how powerful pay inclusion programs are, because I’ve been in this 'game' long enough to remember when everything was free. So, moving into the pay realm has been a difficult thing to do. However, the benefits of pay inclusion far outweigh the cost....
A visit with Adam Soroca of Terra Lycos. Adam is the Group Product Manager for Lycos InSite and is in charge of building a comprehensive suite of search marketing tools....
Did you know that nearly 20 percent of all Web users have some form of disability? Making your site accessible for all is a matter of courtesy, is good business practice, and is not difficult....
Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves’ Web properties....
Looking for legitimate ways to boost your site's link popularity? Read this comprehensive article where professional SEO's offer suggestions for ways to boost your link popularity....
With GR Software's Search Engine Optimizer software, you can run your Web pages through the program, and it will immediately offer easy-to-understand suggestions and tips that will help boost your chances at top rankings....
How successful is your online business? Are you achieving the monetary rewards that you'd hoped to achieve when you set up your Web site? If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business....
What is the return on your investment for your search engine efforts? Recently, I was introduced to a new ROI calculating service called KeywordTool. It covers both pay-per-click engines and regular engine results....
What do search engines see when they visit your Web site? Did you know that with a few simple changes to your site, your search engine rankings could improve?...
Typical of the professionalism of FirstPlace Software, they’ve waited to release WebPosition Gold 2 until all possible bugs could be found and corrected, so it seems like forever that we’ve been waiting for this release. However, for those of us die hard Gold fans, the wait has been well worth it....
Congratulations! You've gotten visitors to your site! Now, can they find what they're looking for? Help them by adding an onsite search engine to your Web site....
Of the major engines in the search engine universe, FAST -- aka, alltheweb.com -- is arguably the most unique. In many ways it operates differently than typical engines and, in light of recent developments, it's timely that we probe a little deeper into the inner workings of this strategically important engine....
Besides using Wordtracker to find keywords, John Alexander actually uses the service to target an audience’s surfing behavior. Once he determines the surfing behavior, he can use that knowledge to target those who are most likely to purchase his clients’ products or services....
If you’re a professional search engine optimizer, the field is wide open for you as far as clients are concerned. But how on earth do you find them?...
There are various ways to learn how to optimize your Web site. Discover a new way: Search Engine Workshops....
How do top ranking sites achieve their high rankings? Do they outsource their SE positioning work, or do they optimize their own sites in-house? What are they doing to increase the visibility and popularity of their sites? Let's analyze some real-life examples and see what we can learn....
Analyzing traffic is crucial in a successful Web promotion campaign, but what about spider analysis -- analyzing your spider traffic?...
Are you thinking of hiring a search engine marketing firm? Can you trust that firm? Is it reliable and legitimate? Read this article for tips on how to make sure your SEO firm is above board....
Excellent reminders of things that are so easy to forget, especially considering how complex search engine marketing is. And, new strategies as well, important strategies that need to be placed in the forefront of all search engine marketing endeavors....
Part of the problem with some of the sites that offer information on search engine marketing is that you don't know how up to date that advice is, and you don't know if you can really trust the information. In other words, how reliable is the source?...
Top mistakes made in search engine marketing . . . what to avoid if you want top ranking pages in the search engines....
Learn search engine marketing tips by some of the best SEO's in the business in this informative article....
If you're in the market for a work at home job, consider a career in search engine marketing. To get started, take a training course through the Academy of Web Specialists....
WebPosition Gold software is a staple in toolboxes of most professional search engine marketers. Find out why!...
Building a good, solid link popularity is one of the most difficult aspects of search engine optimization, but also one of the most important....
Evolution of Search Engine Marketing: learn what's really working in the search engine industry today....
If you're wanting to hire a professional search engine optimization firm to boost your rankings in the major engines, consider these important considerations....
LookSmart's Submission Price Goes Up . . . and this article discusses whether it's worth the cost to submit....
An interview with Mark Joyner of the Aesop Search Engine....
Search engine submission guidelines outline strategies for submitting your pages to the search engines....
Search engine positioners' and optimizers' guidelines for consumers and positioners on pricing and purchasing....
Theme engines, the next generation of search engines for search engine and keyword optimizing....
From Yahoo! and LookSmart to Inktomi, the directories and search engines are entering the paid submissions phase of the indexing game....
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Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.
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