You also probably know that title tags appear in the search results for most of the major engines, making the tags even more important.
But, have you ever taken the time to learn how to create killer title tags, tags that will boost click throughs, or traffic, to your site?
To make a point about how important titles are, let's look at some sample search results. In a search for "low cost life insurance" in one of the major engines, here are some of the titles from the top ten results.
- #1 worldwide travel insureance quotes!
- Oklahoma Insurance Quotes Auto Home Health Life Business
Do any of those titles appeal to you? Notice that the first example has a misspelled word, which doesn't elicit much confidence in the site. The second example isn't even using a title tag, which is why it's listed as "untitled." The third example is simply a listing of capitalized keywords, which isn't as easy to read.
Now, let's say that the next three titles on the page are:
- Does your low cost life insurance policy give you the coverage you need?
- Low cost life insurance at a price that's right for you!
- Stop paying too much for "low" cost life insurance!
Would you skip over the first three listed titles to visit one of the titles above?
My point is, if your title is more effective than sites that are actually above you in the ranking, you may get the traffic anyway, simply due to the effectiveness of your title tag.
Top Tips for Creating Killer Titles
Let's look at some tips for creating killer title tags, and then some mistakes that will cause your site to be passed over in the search results.
1. Use compelling words in your titles-words that will draw the user in to your site. Examples are: breakthrough, incredible; how-to; announcing; and, revealing.
2. Use the power of questions when creating title tags. When you ask a question, you force the reader to stop and mentally answer that question, which boosts your chances at a visit to your site.
3. Use your important keyword phrase toward the beginning of your title tag, but use the phrase in a way that will pull in traffic.
4. Begin the title with a capital letter, and then follow with all lower-case letters. Why? It's easier to read than titles with every word capitalized.
5. Treat title tags as if they're advertisements for your online business. Make them short, snappy, and easy to read.
6. Write your title in a way that makes the user believe that the site will solve a problem or help the user in some way.
7. Create a sense of urgency in your title tags, when possible.
8. Make sure to use a title tag on every page of your site, and make sure that the title tag is the first tag on your page.
Top Mistakes Made when Creating Titles
1. Don't use just a series of keywords in your title tag. It's unprofessional and difficult to read.
2. Don't use complicated words in your title tag, unless those words are common place to whoever would be visiting your site.
3. Don't use all caps in your title tag. In other words, don't yell at your potential visitors!
4. Don't slap up a dull and boring title. Spend some time creating an effective online marketing plug for your site.
5. Don't use your keyword phrase more than once in your title tag.
6. Don't use your company name in your title tag unless you use your important keyword phrase as well.
7. Don't use yellow page tactics when creating titles in an effort to get to the top of the rankings. In other words, don't add a "!!!" or "AAA" to the front of your title to try to get higher in the alphabetical order. It won't help you with the engines, and editors at the directories won't allow the tactic anyway.
In Conclusion . . .
Create your title tags in such a way that they will serve as an online marketing campaign for your site. Remember that a well written and effective title can make up for a lower search engine ranking.
Spend a lot of time on your title tags, and it ultimately will pay off for you in traffic to your site.
Robin Nobles is the Co-Director of Training of Search Engine Workshops, where they teach "hands on" search engine marketing workshops in locations across the globe. They also provide a networking community for SEOs called The World Resource Center for Search Engine Marketers and have expanded their workshops to Europe with Search Engine Workshops UK.
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