Submissions used to be the worst part of the search engine optimization process, at least for me.
Now, I can literally write this whole article in two words:
Yep, there you have it. If you want to take the headache out of submissions and if you want to make things much easier for YOU, use pay inclusion!
Itís hard for someone like me to admit how powerful pay inclusion programs are, because Iíve been in this ďgameĒ long enough to remember when everything was free. So, moving into the pay realm has been a difficult thing to do.
However, the benefits of pay inclusion far outweigh the cost.
Benefits of Pay Inclusion
Now that weíve looked at the benefits of pay inclusion, let's create an example to see how inexpensive it really is. Letís say we have a brand new Web site, and we have three main pages that we want to submit through pay inclusion.
Pay Inclusion Programs
(Provides secondary search results to engines such as MSN and HotBot)
(Provides search results to AlltheWeb, Lycos, and HotBot)
You can use Position Tech to submit your Fast pages too, so be sure to enroll in both pay inclusion programs at the same time.
Teoma and Ask Jeeves
The only way to get in the Teoma index is through pay inclusion. This is one engine that doesnít have a free add URL page.
AltaVistaís pay inclusion is more expensive than the others, and AV doesnít have the coverage that some of the other engines have. Plus, their pay inclusion program is only for six months, as compared to a full year with the other programs.
So, youíll have to decide whether you feel itís worth the cost. AltaVista is the one engine where you can still use their free add URL without being placed into the same category as the huge group of "free add URL spammers," because AltaVistaís free add URL process doesnít allow mass submissions. Instead, their unique "puzzle submission" process requires you to enter a submission code into the submission box, and you can only submit five URLs at no cost. So, if you want to use free add URL for one of the engines, AltaVistaís is the one to use. http://addurl.altavista.com/addurl/new
Total Costs so Far
With our example, considering that this is a brand new Web site with zero visibility, weíll figure out the cost for our three pages based on using AltaVistaís pay inclusion program and on not using their program.
Subtotal of Yearly Pay Inclusion Costs Without AltaVista: $221 (for 3 pages)
(Includes the Inktomi engines, the Fast engines, Teoma, and Ask Jeeves. This does NOT include AltaVista.)
Subtotal of Yearly Pay Inclusion Costs With AltaVista: $415 (for 3 pages) (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, and AltaVista.)
You might be wondering why I havenít listed the Yahoo! directory in this listing of pay inclusion programs. With the way that Yahoo! now displays results, which are almost a duplication of Google results, the importance of submitting to the Yahoo! directory at a yearly cost of $299 has diminished. Depending on where things go from here, with Yahoo! having purchased the Inktomi engine, this is subject to immediate change. But, at this point in time, paying to be included in the Yahoo! directory isnít anywhere near as important as it once was. If you have good visibility in Google, you should have good visibility in Yahoo!.
But, our site is brand new, and the advantage to Yahoo!ís pay inclusion program is that your site will be reviewed for possible inclusion within 7 working days. So, depending on our finances, we may want to add Yahoo!ís pay inclusion costs, just so we can get fast visibility for our new site.
(According to Nielson NetRankings in October 2002, the audience reach of Yahoo! was 28.5%. http://www.searchenginewatch.com/reports/netratings.html)
Total of Yearly Pay Inclusion Costs Including Yahoo!, but not AltaVista: $520 (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, and Yahoo!. This does NOT include AltaVista.)
Total of Yearly Pay Inclusion Costs Including both Yahoo! and AltaVista: $714 (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, Yahoo!, and AltaVista.)
What about Google?
Google is the only major engine that doesnít have a pay inclusion program. So, the only way to get your pages into the index is to let the spider find the pages on its own through links on other pages or to submit through Googleís free add URL.
Personally, I always let the spider find the pages on its own and never submit to Google manually. By going this route, while your site is busy being spidered by the other engines and youíre busy building link popularity, by the time that Google ďfindsĒ your pages, you should have had time to build some link popularity, which we all know is so important with Google.
According to Nielson NetRankings in October 2002, the audience reach of Google alone was 29.2%. Add to that AOL at 19.7%, Yahoo! at 28.5%, and Netscape at 5.5%, and itís quite easy to see the power behind Google. (http://www.searchenginewatch.com/reports/netratings.html)
Rather than worrying with submitting your pages manually to each of the major engines, take advantage of the tremendous benefits of using pay inclusion.
Then, let Google find your pages on its own, and hold off submitting to the Yahoo! directory for a while.
Based on our example here, if we were submitting three pages, our total yearly cost would be either $221 or $415, depending on whether or not we chose to use AltaVistaís pay inclusion program.
So, as you can see, the benefits far outweigh the costs. Repeating what I said earlier in this article, the "key" to successful submissions these days can be summed up in two words: pay inclusion.
After writing this article, I found that Lycos is offering a discount on both Fast and Inktomi pay inclusion programs for a limited time. If you submit to both engines, you can receive a 20% discount! I donít know how long this will last, but hereís the URL:
February 11, 2003
Robin Nobles is the Co-Director of Training of Search Engine Workshops, where they teach "hands on" search engine marketing workshops in locations across the globe. They also provide a networking community for SEOs called The World Resource Center for Search Engine Marketers and have expanded their workshops to Europe with Search Engine Workshops UK.
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