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Order Halloween Gifts- Halloween
Flower Arrangements and Halloween ...
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Can you see how you could easily create a better title and description for 'halloween flower arrangements' than the ones we studied? Bring emotions into it. Make visitors want to click on that link!
Here's an example:
Halloween flower arrangements in vibrant colors perfect for your spooky d'cor (title)
Order distinctive Halloween flower arrangements complete with spooks, goblins, witches, and black cats, intertwined with brilliant orange geraniums, shipped straight to your door. (description)
On to the Site Itself
Once you get visitors to your site, is the heading tag at the top of the page and the first paragraph written in a way to grab the reader's attention? What words do you use? Are the words trite and overused? Are you painting a vivid picture in the visitor's mind of the product or service, or are you slapping words on the page to hurry and get the page optimized and in the SERPS? Think about it.
If your heading tag and first paragraph don't hold the visitor's attention and direct them into the site, you've lost a sale.
Your keyword phrase must be something the potential customer would use when searching for your product or service. That's mandatory. But beyond that, use muscle words, words with power and authority, to compel your customers into responding. Words are extremely powerful. Use that power ' that muscle ' in your content.
Let me give you an example.
How many times have you heard the phrase, 'think outside of the box.' The first thousand times it was used, it was powerful. Now, it's overused and rather trite.
What about saying something like, 'a crayon box contains more colors than black' instead? It means the same thing, but it's original.
Another example:
Everyone's product can't be the 'best' or the 'greatest.' There may be a time and place for those words, but try to substitute other words for those definitely overused terms.
What about 'one of a kind'? Phenomenal?
Another idea:
Go through your Web site copy. Look for the word 'very.' Delete it. If you need to come up with a stronger adjective or verb, do so.
Example:
This very old book is in perfect condition and has been kept in a clear plastic bag to protect it.
Change to:
This antique book . . .
This heirloom book . . .
This museum-quality book . . .
'Perfect' is pretty lame too. Change it to:
flawless
Change 'clear' to 'sheer.'
Our new sentence would read:
This museum-quality book is in flawless condition and has been kept in a sheer plastic bag to protect it.
Quite a difference, wouldn't you say?
Let's come up with a list of muscle or power words you can print out or save to your hard drive, words you can use on your site in your title and description tags along with your keyword phrase, and in your heading tags and your content. These words are descriptive words that draw the potential customer in . . . words that also sell.
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Robin Nobles is the Co-Director of Training of Search Engine Workshops, where they teach "hands on" search engine marketing workshops in locations across the globe. They also provide a networking community for SEOs called The World Resource Center for Search Engine Marketers and have expanded their workshops to Europe with Search Engine Workshops UK.
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