Last week I was fortunate to enjoy the company and tutelage of some talented web marketers at the Search Engine Strategies conference in San Jose. An annual occurrence, the San Jose conference is one of those particularly special events that I aim never to miss. On top of the incredible networking and party events such as the Google Dance and the Search Bash there were a great number of exceptional seminars on all facets of web marketing. In this case I would like to highlight my notes from a seminar in the paid advertising track titled "Ads in a Quality Score World".
What is Quality Score?
"Quality Score is a dynamic variable assigned to each of your keywords. It's calculated using a variety of factors and measures how relevant your keyword is to your ad text and to a user's search query." ... "Quality Score influences your ads' position on Google and the Google Network. It also partly determines your keywords' minimum bids. In general, the higher your Quality Score, the better your ad position and the lower your minimum bids." source: Google's AdWords Help Center.
Now that you know how important quality score is to the effectiveness and bottom dollar of a pay per click campaign it begs the question... how is quality score measured and how can you enhance your own to improve return on investment? That very question was the topic of the "Ads in a Quality Score World" session. After most of the presenters repeated the quality score factors outlined on this informative Google AdWords help page they provided some very helpful tips for the audience. The following is a list of the top 10 tips I took note of during the session:
The Top 10 Tips for Efficiently Working With and Improving Quality Score
Special kudos and thanks go to the seminar speakers that provided such great information:
Don't Forget! Search Engine Guide is presenting another phenomenal Small Business Marketing Unleashed conference. The Unleashed conference is a different breed of conference all together designed to provide the type of high quality training that is sure to leave you extremely well informed; the Unleashed agenda includes intensive work shops and a high trainer-to-participant ratio for ultimate learning potential.
Ross Dunn is the CEO of StepForth Web Marketing Inc., a web marketing company founded in 1997 and based in Victoria, British Columbia, Canada. StepForth provides cutting-edge search engine optimization services that provide highly successful, targeted results for its clientele. Ross Dunn is a Certified Internet Marketing and Business Strategist (CIMBS) with a background in web design and business management. His broad Internet experience in combination with a talented staff has made StepForth a name synonymous with top results.
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