Today marks my first day back from a short road trip through Oregon and from Danny Sullivan's inaugural SMX Advanced Expo in Seattle. Considering the conference was the first expo in Danny's new conference series I would say it was a blazing success. Danny brought together an impressive gaggle of leading names from the search engines and search marketing industry including: Matt Cutts, Tim Meyers, Vanessa Fox, Amit Kumar, Todd Friesen, Bruce Clay, Neil Patel, Greg Boser, Christine Churchill, and Jennifer Slegg just to name a few. Now let me get to the meat of the matter… what can I and what can't I share with you?
What I Can Share
There were two 'tracks' within this seminar series; paid and organic. I stuck to the organic track but even this covered a whole host of topics so please bear with me as I provide the first of a couple rundowns on the most interesting facts from the range of seminars and discussions I witnessed:
Feedback from Google, Yahoo, Ask and Microsoft on Duplicate Content
Blogs and Supplemental Results: I spoke with Vanessa Fox, the Product Manager at Google and I asked her how tolerant Google was with the inherent duplication within blog platforms (i.e. duplicates in archives, labels/categories, etc.) and whether users really need to block specific sections of their blogs to prevent duplicate content issues. Vanessa simply stated that Google does a very good job at picking the best copy of content within a blog and having pages within the supplemental index is nothing to worry about. To quote her (approximately) she said "Google will find the best version of your content, don't worry about it." In other words, blocking content within a blog is not necessary because Google will choose the best version to deliver to users.
From my perspective this does not mean that everyone should open up the flood gates and unblock sections of their blog willy nilly. As Neil Patel noted in part 1 of my Blogs 101 article, there is definitely a lot of benefit to providing search engines with only one complete copy of your article for search engines to index.
Other Points of Interest
What I Can't Share With You
Seems an odd question doesn't it? Let me explain. There was a segment of the show called "Give It Up!" where a huge panel of search engine marketers revealed some of their favorite search engine optimization and marketing secrets for everyone in the room to use at their discretion. There was one condition to learning these secrets; no one was allowed to blog or print these secrets for a total of 30 days from the date of the meeting. A whole host of great tips and ideas were given out and unfortunately I won't be publishing that information until July 6th. Rest assured I won't miss anything of importance when I do publish it then – stay tuned!
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June 8, 2007
Ross Dunn is the CEO of StepForth Web Marketing Inc., a web marketing company founded in 1997 and based in Victoria, British Columbia, Canada. StepForth provides cutting-edge search engine optimization services that provide highly successful, targeted results for its clientele. Ross Dunn is a Certified Internet Marketing and Business Strategist (CIMBS) with a background in web design and business management. His broad Internet experience in combination with a talented staff has made StepForth a name synonymous with top results.
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