I am trying a site where designers bid on your design projects. Multiple designers enter the contest by submitting different designs for you to choose from. This kind of site is continuing to open up the market place to worldwide competition. But I'm not sure how I feel about this. Am I just being savvy and realistic about the world that we live it. Or am I cutting out and screwing really good designers? You tell me.



Comments (7)

Hi Sage,

We vote for Revolutionary! ;)

99designs creates a lot of opportunity for designers...we have paid out over $500,000 in the last 30 days alone.

Check out these two designer profiles and nice email we received from one of the designers in the community.

http://bit.ly/vCBUX

http://bit.ly/16sqNt

http://bit.ly/rWYXw

Cheers,
Jason Aiken
99designs.com

This will work out about as well as other sites that do similar things. (There are already sites out there like getafreelancer where buyers have contractors bid on work ebay style). People who are not all that good/experienced will offer the cheapest pricing. The buyers will get exactly what they pay for.

The designers who are any good will continue to name their own price and people who want quality work done will seek them out.

The "World is Flat" strikes again. For all you over priced sore losers in the western world please check out Thomas L. Friedman's great book. Just remeber, if you standard of living is to high for the job you do, you can always move to India and compete online with them, right?

I tried 99designs as you suggested. At first it seamed nice...I won the very first contest I entered...rock on!, right?
Well not so much. After doing designs for 99 Designs over the past few weeks I have had this experience:
You submit a design with no guarantee of payment (ok so im not going to put "my all" into the design) The people get you to do all this work revising your submission, "Can you change this colour, change this font" (Still no payment) Then they can decide not to award anyone the design and they get their money back! What a scam! Erin Gordon Got me to work on their logo and provide 3 different revisions, and she got 2 other designers in the same contest to do the same. Erin lets the contest close then after almost a week she decides not to award the contest to anyone and gets her money back. Thats Lawyers for you I guess, scamming the little guys trying to make a buck. I have no recourse to go after them even if they do use the logo I created for them. I do NOT recommend designer use this site. For the people looking for designs, well you may have a large advantage over your designers using 99designs but its not really a good reflection of what is available to you in the design community. Paying bargain prices get you bargain designs. You all know that ... garbage in ... garbage out!

Revolutionary - we used 99designs to come up with the log for our new project AffiliateBencharks and were thrilled with the results.

There are businesses that don't need the full service design company to accomplish their objectives so the high fee is excessive and a wasteful. 99 designs can meet their needs and fits the price/value point.

That said some objectives need the full service design group and in theses cases the benefits and needs justify the cost.

I see these types of services as a useful addition to the mix of offerings available. It is up to the individual design business to position themselves as they deem appropriate.

Good discussion. I like the World if Flat reference.

I will say, it's extremely "market driven." If people don't like the design at any point in the game, the designer is out. That's brutal. But on the other hand, people do clearly win these contests. I awarded a winner to my contest... and I was extremely happy with the results.

I think this is right for a certain kind of site. Will Pepsi, Coke or any other major company use this service... in general, probably not. But will non-profits, small businesses and companies with small marketing budgets, sure.

The market is the jungle. It is completely driven by natural selection. There is no place for relationships, feelings or anything other than efficiency. That's incredibly painful for me to realize. But I think it's true.

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About the Author

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency