Traditional media is tanking. Possibly crowdsourcing is part of the solution for media in the future.

April 22, 2009

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency


Google is the best example of a company that uses what you call crowdsourcing. It built one of the most powerful network of users who work for the company just for the pleasure (the translation of the product in non-English languages is one of many examples) but who also monitor it : remember what the blogosphere said when Google censored its results in China.

Such a great post Sage. Thanks for sharing!

Kind regards, from Andy Moquin

Yes Sage. I think crowdsourcing is the best in the future when it comes to social media. Natural media might be there always but it would be better to use crowdsourcing like what google did.

Excellent idea and interesting one.

Best regards,


Hi Andy,

That's an interesting perspective. I hadn't thought of it before. But I think you are right.

Thanks for writing.

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Search Engine Guide > Sage Lewis > Crowdsourcing - Is this the future of media?