Sage responds to a link exchange request from He walks you through the process of understanding why these emails are generally spam. After showing that his link would not even appear on the SEOdepth website but on a completely different custom software development site, Sage warns people to be wary of who they are linking to, and he encourages these link spammers to at least have something of value to offer. Earn your links!

July 31, 2008

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency


great advice. I hope you can provide more details on doing such coz it will really be helpful especially to newbies like me.Thanks in advance

Thanks Vhic! I think a lot about links. I'll likely be doing more link videos in the future so please come back.

Take care,

Thanks, Sage for your great video. I was thinking about getting into a link exchange myself, but I have read somewhere that if at some point in the future links that you are linked to will change their content from good to bad, you will be penalized by Google by simply being associated with them. That means that you manually have to check all of your link partners' links on a regular basis to make sure no links turned bad and that could be quite a hassle. Do you know, what could be an alternative solution to the effective link building? Thanks

Hi Irina,
You definitely do need to be aware of who you are linking to. If you are linking to a bad seed that could be a penalty against you.

They magic trick to linking is having content that people want to link to. You want to have something of value on your site that people will look at and say, "hey, that's cool. I want others to know about this."

Thanks for watching!

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