Google Reader now lets you create a custom feed to track changes on pages that don't have their own feed. This is a really handy feature to keep an eye on pages when there is a change. This has all sorts of ramifications. Check out how you can use it.
February 1, 2010

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency


That's sweet! I've always seen that link when I've logged into google, but never checked it out. Thanks for the vid.

yes, it's very useful, but I actually prefer, because it lets you monitor particular parts of a page, like the price of a product, and set rules checking for particular conditions (share price hit a certain amount, the word "obama" appears in the main headline of NYTimes, etc) and only notifes me if these conditions are matched

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Search Engine Guide > Sage Lewis > Google Reader - Follow Changes To Any Site