Hulu is taking the TV world by storm. They have carved out a large chunk of online video ads and they are getting a higher cost per thousand viewers than regular TV.
July 14, 2009





Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency






Comments(9)

The one thing I HATE about watching TV online is that the ads are all the same. I hate watching an hour long tv show and having to see the same exact ad 5 times. Give me some variety, I don't mind watching ads. But seeing the same ones over and over normally makes me turn on "AdBlock pro" which most of the time with some tweaking will skip the ads.

What's Hulu? Slow news day huh.

I love Hulu!

I can set my queue to capture the shows I want to watch and then view them at my leisure. I work too much to watch most programs on their original air date, but Hulu.com allows me to watch them later, and its FREE.

never heard of hulu before...

It's very interesting to me that several people have not heard of Hulu.

It is true that Hulu still has a small market share of videos watched. 380 million (2.6 percent) in March of 2009. You can read more about that here: http://bit.ly/vPHjc

But Hulu Owns 10 Percent Of The Online Video Ad Market Share as can be seen here: http://bit.ly/AeJAX

Hulu is significant because you can get full length network programs for free.

You want to watch this space because it could definitely change how you watch tv in the near future.

Hulu is good but MS will soon release Binglu!

I love Hulu!

My kids have taken over my television and Lord knows I don't want to spend four hours a day watching Spongebob and Wonder Pets.

Online TV is just getting better and better. Hulu is a sign of that. I don't know online TV will replace conventional TV, but it will certainly carve out a home of its own.

It is the future and it ain't goin' nowhere.

How can it take the "world" by storm if it's only watchable in the states?

@ g man, too funny. :-) I can't watch Hulu in Denmark, so I hear you.

I think the future of TV is more social... like Hulu with the ability to share comments like on justin.tv. I also think the future of TV is a more searchable system, kind of like livedash.com where you can search through what is said on TV.

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