Sage's story of the week is Jennifer Laycock's reporting on the fact that nearly twice as many consumers trust online reviews over search ads. Now, Jennifer isn't suggesting you dump your search ads. Instead you need to compliment them with reviews, refer a friend and product ratings. How do you get them? Ask! Make it easy for your customers to give feedback, point them to review sites and make it easy for them to refer a friend.

October 11, 2007

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency

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