In the news this week, we learn that the internet is not immune from the effects of the economic downturn. According to Search Engine Watch, both Yahoo! and Zillow are cutting jobs. On the flips side, Marketing Pilgrim reports that 60% of marketers are increasing their online budget, while 80% are decreasing use of traditional media. Also, marketers are still learning how to harness the power of mom blogger, and Google releases two new tools. You can now learn where you have dead links through Webmaster Central's Error URL report as well as build your own display ads in Google's AdWords.
Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.
Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.
SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.
By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.
SageRock Inc. - The Digital Marketing Agency
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