Paid Search has quickly become the most important component of online advertising, and in 2010 this segment will account for $29.8 billion, up by 16.5% over 2009 totals on a constant currency basis. From this Marketing Pilgrim article.
June 21, 2010

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency


So I guess we will be brief in our commentary.True, PPC has overtaken the dollars spent on the web, but it has become a expensive option. A mix of PPC, Social Media, Off-Page SEO will become the most attractive option.
For a small business like ours we need to understand what our budget is and what our ROI is.
We still believe your marketing dollars are better spent online vrs. traditional media especially for smaller companies..
PPC is becoming a much less attractive option for smb as bigger firms drive the price of search up.
A balanced marketing strategy is what we suggest to our clients Thank you for the post.You should be able to post a Company name as long as it is not spammy. Food for thought.

Yes but I wished Google took click fraud more seriously many small businesses are hurting because of click fraud that happens a lot in lending industry.

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Search Engine Guide > Sage Lewis > Paid Search Is Taking Over The World