Sage makes a point by filming with his cell phone that what you do doesn't have to be perfect, but you have to take action if you want to see results. Be bold!

January 22, 2009

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency


A saying we used in new product development was "go ugly early." Many developers think they know what perfect is, but if you go out with something, even if it's not perfect, you get something very valuable in return: feedback from real customers!

Hey, Buddy - Good stuff as always :)

First time I heard "Perfect is the enemy of good enough" was SBMU in Houston. Still rings as true as ever.


I agree feedback is so so important.

Excellent point Sage, though in our place that never seems to happen with creatives, especially on a web project. I waste more time tweaking a font to wrap just so (after explaining the frugality of it) only to revert to what I had originally done in the first place :(

Love the video blogging!

Thanks everybody!

These are all great points.

My experience has been that the world is filled with reality instructors - people that tell you "how it really is."

More often than not, their perspective comes from a point of fear... not "reality."

Be bold people! And you will be rewarded.

Thanks so much for watching and writing.

Not to niggle, but the title of Sage's note (with which it is impossible to argue) is a misquotation, possibly deliberate, of the maxim attributed to Russian admiral Gorshkov: "Better is the enemy of good enough."

I used to use this to explain why a Russian air superiority fighter could be built for $10 million when an equivalent U.S. fighter cost $40 million.

I agree in some ways. Acting on things is good but it has to be clarified. Being a perfectionist also has its pitfalls. But if you are into selling services, projects or information, there is got to be some level of service that you should maintain.

I've bought a lot of information products from WF and clickbank and I've seen many of these products are half-baked or a few are still 'raw', i must say. I hate buying half-baked products the same way that I wouldn't want my clients to feel the same way too.

Bookmarked to watch daily. I've got to get this ingrained.

Wrote down Leon's maxim, "go ugly early".

I agree with basil on WF and clickbank, but even those can have some use and if the creator is open to feedback they can evolve into something more useful than had the author sought to launch a perfect product.

Tina from Oregon

so let me see if I have this correct, the philosophy that you live by is tantamount to a punch line from larry the cable guy?

Great point Sage. I am a perfectionist and I often spend longer than I should making something absolutely spot on thinking it's never good enough. Then I deliver it to the client and they are blown away and I realise that their idea of perfect is actually more like "good enough".

So I think your advice is very good here for those of us who waste extra time on things we don't need to.

That said, high standards are a good thing (as another commenter pointed out) but only really if you know where to stop!

Just do things as they come and you'll be on your way to perfection. Good point! =)

"That said, high standards are a good thing (as another commenter pointed out) but only really if you know where to stop!"

This is a very good point, and I think key.

Rarely, if ever, is a client in a position to evaluate "perfect" work from a service provider. In order for them to do so would require hiring multiple service providers to do the same task and then creating an empirical study based on the findings.

It's simply not possible.

Instead, clients rate you on things that are completely unrelated to the end work... communication, your office, the way you present yourself.

"Good enough" does not suggest shoddy work. Sometimes people use the phrase in that way.

"Good enough" is still good. It's just knowing when to stop.

The one I heard is:

"The Best is the Enemy of the Good", similar idea different way of saying it, different people need to hear things differently for them to digest, hope I did my part to add to the body of knowledge.

Or as Nike put it following the K.I.S.S. rule:

"Just Do It!"

Hi Tim,

Thanks for writing.

I love that Nike saying too. It's really to the point. :)

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