Google Analytics: Google Analytics used to be a program called Urchin. Urchin used to be software. Google bought Urchin and made it an online application. Now Google is bringing back the software version. It's in beta and you can get a 90 day trial of the software. If you are a raw logs person, this is certainly a program to consider.
Google Analytics is rolling out new features including improved site search reporting of on-site search. This can be really valuable to know what phrases are search for on your site.
Web 2.0 tracking... do have lots of Ajax on your site? Now Google Analytics can tell you what's happening with that.
Tagless outbound link tracking. Now easy as can be.
Google Reader: Do you use RSS feeds? Google Reader is a fancy feed reader and it's Sage's favorite. On the left hand side there is an option called add subscriptions. Click it! Go on, click it! Type in a search term to find feeds or type in a feed URL and it will tell you how many Google Reader subscribers that feed had.
Google AdWords Keyword Tool: Nice, nice, nice tool with new features like...oh, just go check it out cause I have more news to share.
Google Webmaster Tools: Your inbound links are updated more frequently for your pleasure.
YouTube: YouTube videos are now appearing in Google News. Could be that your YouTube video could end up on Google News.
Yahoo!: Will be providing paid search for WebMD. If you are an advertiser, this tid-bit of knowledge could be quite handy
Gooruze: A brand new social media site on the interweb.... Gooruze! It's a social media environment for people like Sage, web marketers, SEOs, SEMs, blobity-blahs to hang out. Chat, post, podcast, video, whatever. I don't know if it will be any good or not but it's nice to see it out there.
October 24, 2007
About the Author
Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.
Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.
SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.
By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.
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