Sage gives credit to Skitzzo of SEO Refugee, who writes "An Open Letter to SEO Bloggers: Back up Your Statements!" In the letter, Skitzzo expresses his frustration with SEO bloggers for stating theories and opinions as facts without any supporting evidence. Sage supports the call to legitimize SEO and create some sort of standards for the industry. The letter ends with the following statement: "If our industry ever wants to fully shed the reputation of snake oil salesmen, I believe we're going to have to start putting some serious data, testing, and documented experience behind what we claim as fact."

July 1, 2008

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency


Some standardization is indeed required in SEO. There is too many conflicting and confusing information going around, which will only hurt the beginner webmasters.

Hi Sage,
What I really like about your videos is the way you talk, loud and straight to the point. Saves a lot of time for me.

Hi Sage,
Your videos is informative but we don't agree with your point, it still this industries is on zoom but have many conflicting and confusing information going around but all are baseless that will only hurt the beginner webmasters.


Thank you all!

This industry is so new, which makes it exciting.

Standards are very likely the next evolution.

Take care and thanks for watching.

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Search Engine Guide > Sage Lewis > SEO Gone Schizo? Skitzzo Shouts Out