The story of the week goes to Jennifer Laycock for her article, The Choice of a Social Media Generation, about Pepsi's new marketing campaign to influential social media bloggers. Twenty-five influential social media and online marketers were chosen to help launch Pepsi's new campaign. The only glitch that Jennifer finds with Pepsi's strategy is that they chose the wrong people; they should have chosen people who are influencers within the Pepsi arena, not just social media. All in all, the fact that major marketing agencies are seeing bloggers as legitimate marketing outlets, is still good news.
Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.
Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.
SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.
By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.
SageRock Inc. - The Digital Marketing Agency
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