Stoney deGeyter is in the hot seat this week with his article "An End To Ranking Reports Is An End To Analysis." Stoney discusses the pros and cons of Google's ban on Web Position Gold's SERP reports. Whereas everyone fights to be in the top ten, Stoney also points out that all reports show different numbers, so the accuracy and consistency of your ranking is not necessarily there. Focus on sales and spend more time in your analytics program.

August 12, 2008

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency


Totally agree. Ranking reports are for fun. Analytics are for profit.

yeah i agree on this point some ppl focus really hard on the serp and forgot what the have been doing on there sites but for sure serp good result will send more hits and more hits = more visitors and sell

In my opinion, statistics are very very important.. Numbers gives things.:!

SERPs are sometimes nice additional information to see where you're ranking in case you FINALLY got google analytics (or another analytics tool) to your site after you've been pulling rankings for a while. It's hard to know how the traffic was doing a year ago and how it's doing now and if your product is seasonal you can't judge your traffic from the previous month.

Granted there are other things you can analyze but generally speaking, analytics helps us only so much if we haven't had it implemented for more than a years time.

This is definitely an interesting topic. We just had a meeting about positioning reports here at our office.

We likely are going to modify our current process. Possibly hand-checking a handful of priority phrases. Then start incorporating other stats like PageRank, Compete numbers and numbers from Google Webmaster Central.

This actually could be a good transition for the SEO community.

Thanks all for writing!

Love the video blog... informative and entertaining!

How about Google gives the people what they want and expands their Google Webmaster Tools ranking report? Only once per week?! How about once per day? How about we get to pick the phrases?

Hi Erik,

Expanding Webmaster Tools would pretty much solve this entire issue. They already give us a taste of this info. Building it out a bit would be awesome.

Thanks for writing!

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Search Engine Guide > Sage Lewis > The End Is Here! No More SERP Reports?