Sage uses Scoble of Scobleizer.com as an example of a revolutionary approach to brand management. Scoble launched a fairly scathing review of all the DEMOfall '08 start up companies, stating how much they sucked and how he couldn't believe they won $18,000. Scoble's readers did not like this, so they launched they're own attack on Scoble himself. Despite how badly all of this sucks, Scoble decided to embrace his brand bashers and post an entire article around his readers' negative comments. Sage encourages web marketers to remember experiments such as these when dealing with their own clients, brands and businesses.


September 11, 2008





Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency






Comments(1)

A video that sucks talking about other things that suck.... Maybe I should do a sucky post myself saying how much this video sucks while talking about another thing that sucked (which itslef is a post about how much the original thing sucked). Wow, we can create a whole microcosm of suck and call it "suck world" or "suck planet".

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Search Engine Guide > Sage Lewis > Things That Suck, A Revolutionary Take on Brand Management