Sage details an article by David Wallace, "Why You Should Not Place All Your Eggs in One Basket," in which David uses IncrediMail as an example of why it is important for small businesses to invest in multiple forms of marketing. He lists six different opportunities to project your business, including paid search, blogging, social media, web forums, word of mouth referrals, and even traditional marketing.
Very good advice and since I am new to all of this may help me side step some of the pitfalls.
Thanks for posting, Chris. I'm so glad the videos help.
Best wishes!
Sage
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