Sage details an article by David Wallace, "Why You Should Not Place All Your Eggs in One Basket," in which David uses IncrediMail as an example of why it is important for small businesses to invest in multiple forms of marketing. He lists six different opportunities to project your business, including paid search, blogging, social media, web forums, word of mouth referrals, and even traditional marketing.

January 24, 2008

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency


Very good advice and since I am new to all of this may help me side step some of the pitfalls.

Thanks for posting, Chris. I'm so glad the videos help.
Best wishes!

Comments closed after 30 days to combat spam.

Search Engine Guide > Sage Lewis > Video: Diversify or Die - Reasons to Invest in Multiple Marketing Venues