Sage spotlights an article by Marketing Sherpa that reveals the results of multivariate landing page testing on SEM conversion rates. With little initial investment, companies have the potential to double their conversion rates. The artice also points out four major lessons to learn from multivariate testing, such as remembering that site redesign is crucial and to expect organizational barriers.

January 29, 2008

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency


Your video blogging just keeps getting better and better. Thanks for doing such a great job, Sage!

Thanks so much Robert. I'm really glad you like them. They are a ton of fun to put together.

Take care,

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Search Engine Guide > Sage Lewis > Video: Want to Double Conversions? I have two words for you... multivariate testing