I love this article written by Stoney deGeyter on multiple levels. There is much to be learned with this article starting with how it grabbed my attention. Here is a little background; I have RSS feeds for a bunch of blogs. Naturally, the first thing I do is look at the titles of the entries. If a title grabs my attention I'll have a quick look at the article summary. If the summary pulls me in I'll click through to the full article. Stoney's title put a smile on my face and his title did it's job. It got me to read on.

Now, the message of the article is powerful as well. Stoney delivers his point that content is communication while community is conversation. Conversation is the key. If we aren't listening to our customers and conversing with them, someone else will. As marketers, we must engage our customers and converse with them.

Great job Stoney on producing the Story of the Week!