Search Engine Journal reports that Wal-Mart is telling the search engines no links to their black Friday ads; their legal team is even taking action against sites attempting to publish related content. Sage speculates whether Wal-Mart is really that stupid or if this is just some kind of weird marketing ploy. Also in the news are Google and Yahoo. Learn about Google's customizable search feature, SearchWiki, and expect to see Google Ads in more diverse places like finance, news, images and YouTube. Yahoo gets some attention with their Glue Topic Pages, a way to get universal, blended search content.


November 25, 2008





Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock's clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. - The Digital Marketing Agency



Comments(3)

I think this must be a marketing ploy for Wal-mart. They must expect the online communities to talk about it and make a big deal out of it. I have been playing around with the customizable search feature and i am wondering what that is going to do with seo. I also wonder how Google will use this information in there algorithm? I think they should use the information in there algorithm so bad sites and spam sites can be pushed off the search results. Which would result in people taking advantage of the system.

Those are all the million dollar questions, IMB... very astute. We may never find out the truth of Wal-mart. But time will very likely determine what comes of these search-wiki results in Google.

Thanks for watching (and writing).
Sage

From what I saw on BFAds, it's still linked? Not sure what's up with the random Walmart rumoring.

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Search Engine Guide > Sage Lewis > Wal-Mart Puts the Kabosh on Links to Black Friday Ads