author picture

Scott Allen

Scott is the CEO and founder of Red Sand Marketing, a San Diego SEO and web design firm. A dynamic mix of marketer, designer, and developer, he thrives on all aspects of internet marketing and web development. Having been involved in search engine optimization and web design since 1996, he and his team consistently achieve top search engine rankings for clients in competitive markets, and have won multiple web design awards along the way.

Search Engine Strategies New York - Small Business Case Studies

Live blogging coverage of SES NY session: "Small Business Case Studies".

Search Engine Strategies New York - Turning Simple Change Into Big Profit

Live blogging coverage of the SES NY session: "Turning Simple Change Into Big Profit".

Search Engine Strategies New York - Search on a Dime

Live blogging coverage of the SES NY session: "Search on a Dime".

Search Engine Strategies New York - Small Voices, Big Impact: Social Media for the Little Guy

Live blogging coverage of the SES NY session: "Small Voices, Big Impact: Social Media for the Little Guy".

In Tough Economic Times, We All Can Get By With a Little Help From Our Friends

When the economy is recessed, it's easy to go into self-preservation mode (both personally and in our businesses). Thinking about others can easily get put on the back burner. However, when times are tough, it's more important than ever that we work together and help each other out. To borrow a concept from the Beatles, we all can get by with a little help from our friends. If we all do this, we can make it through tough times, together.

Usability and Conversion Workshop - SBM Unleashed

Matt Bailey discusses the foundational elements of creating a user-friendly site that will encourage users to convert. If you weren't here you missed out! It was jam-packed with info on making an intelligent site that leads users down the right path.

On-Page SEO WorkShop - SBM Unleashed

Stoney and the crew at Pole Position Marketing created a fictitious site called "Galaxy Quest Airlines". Instead of just going through a checklist of things to look for, he created an interactive audience participation experience where the audience members peruse the site and find on-page SEO problems.

Conversion Optimization Part of Internet Marketing? If Not, It Should Be!

I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may not think of internet marketing. If you do, then bravo!...you're ahead of the pack. If not, that's ok, but you may want to read on for some reasons why you should be integrating them.

The Importance of Internal Linking, and How to Do it Right

One of the elements of site development and SEO that often gets overlooked is internal linking. When done right, you can kill two birds with one stone, and improve both search rankings and usability.

SEO is a Fusion of Relevance and Authority

With all the hot topics in SEO these days, it's easy for newcomers to miss out on the basics, or for those more experienced to forget about them. As long as there is a need for search engine optimization, the core elements will always be Relevance and Authority, and it's important for us to understand what these mean.

Site Navigation and Usability: Easy Tips for Happy Users

Yesterday, my senses were assaulted by a large ad agency website that violated many principles of good usability and navigation. After I recovered, I realized I need to share some tips on this topic....

What We Can Learn About Link Building from the TV Show Friends

Recently, I had an epiphany, and realized that there is a lot you can learn about link building from the TV show Friends. I'm sure you're asking, "What exactly does a TV show have to do with search engine marketing?" Well, a lot more than you might think....

How 3 Lines of Code Can Improve Your Rankings

Many website owners have a small technical issue with their site(s) that they don't even realize, and when left uncorrected, can severely hurt search engine rankings....



About the Author

Scott is the CEO and founder of Red Sand Marketing, a San Diego SEO and web design firm. A dynamic mix of marketer, designer, and developer, he thrives on all aspects of internet marketing and web development. Having been involved in search engine optimization and web design since 1996, he and his team consistently achieve top search engine rankings for clients in competitive markets, and have won multiple web design awards along the way.

Toolbox