Scott is the CEO and founder of Hybrid6 Studios, a Columbus SEO and web design firm. A hybrid of marketer, programmer, and designer, he thrives on all aspects of internet marketing and web development. Having been involved in search engine optimization and web design since 1996, he and his team consistently achieve top search engine rankings for clients in competitive markets, and have won several web design awards along the way. Scott also authors the WebGeek blog, where he shares insights on SEO, social media and web development issues. Follow him on Twitter @TheWebGeek.
Live blogging coverage of SES NY session: "Small Business Case Studies".
Live blogging coverage of the SES NY session: "Turning Simple Change Into Big Profit".
Live blogging coverage of the SES NY session: "Search on a Dime".
Live blogging coverage of the SES NY session: "Small Voices, Big Impact: Social Media for the Little Guy".
When the economy is recessed, it's easy to go into self-preservation mode (both personally and in our businesses). Thinking about others can easily get put on the back burner. However, when times are tough, it's more important than ever that we work together and help each other out. To borrow a concept from the Beatles, we all can get by with a little help from our friends. If we all do this, we can make it through tough times, together.
Matt Bailey discusses the foundational elements of creating a user-friendly site that will encourage users to convert. If you weren't here you missed out! It was jam-packed with info on making an intelligent site that leads users down the right path.
Stoney and the crew at Pole Position Marketing created a fictitious site called "Galaxy Quest Airlines". Instead of just going through a checklist of things to look for, he created an interactive audience participation experience where the audience members peruse the site and find on-page SEO problems.
I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may not think of internet marketing. If you do, then bravo!...you're ahead of the pack. If not, that's ok, but you may want to read on for some reasons why you should be integrating them.
One of the elements of site development and SEO that often gets overlooked is internal linking. When done right, you can kill two birds with one stone, and improve both search rankings and usability.
With all the hot topics in SEO these days, it's easy for newcomers to miss out on the basics, or for those more experienced to forget about them. As long as there is a need for search engine optimization, the core elements will always be Relevance and Authority, and it's important for us to understand what these mean.
Yesterday, my senses were assaulted by a large ad agency website that violated many principles of good usability and navigation. After I recovered, I realized I need to share some tips on this topic....
Recently, I had an epiphany, and realized that there is a lot you can learn about link building from the TV show Friends. I'm sure you're asking, "What exactly does a TV show have to do with search engine marketing?" Well, a lot more than you might think....
Many website owners have a small technical issue with their site(s) that they don't even realize, and when left uncorrected, can severely hurt search engine rankings....
Scott is the CEO and founder of Hybrid6 Studios, a Columbus SEO and web design firm. A hybrid of marketer, programmer, and designer, he thrives on all aspects of internet marketing and web development. Having been involved in search engine optimization and web design since 1996, he and his team consistently achieve top search engine rankings for clients in competitive markets, and have won several web design awards along the way. Scott also authors the WebGeek blog, where he shares insights on SEO, social media and web development issues. Follow him on Twitter @TheWebGeek.
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