Stoney and the crew at Pole Position Marketing created a
fictitious site called "Galaxy Quest Airlines". Instead of just going through a
checklist of things to look for, he created an interactive audience
participation experience where the audience members peruse the site and find on-page
SEO problems with it, and then Diana Adams made live edits to the site.
These are issues that are common on many sites, and
something to look out for. Some of the problems found, included:
- Splash Page
- No content.
- Extra steps for user.
- Too many dashes in url
- Not user friendly.
- Hope users don't forget hyphens.
- Competitor could buy other domains and get type
- Drop down forms used for navigation, which is
not good for search engines because they often don't read forms.
- Inconsistency with header navigation on different
- Underscores in some of the file names. Minor
issue but for usability, helps to have hyphens instead.
- "Click here" repeatedly used for link text. It
is important to use meaningful text in the anchor text (text being linked) in
order to pass value internally throughout the site.
- Links are nofollowed. This prevents the passing
of link value throughout the site.
- Text isn't linked to key pages.
- Broken Links throughout site. *Be careful when
using capitalization because servers are often case sensitive wit file names.
- Robots.txt - disallowing access to site. Important
to have proper directives in robots.txt
- META ROBOTS tag is blocking spiders
- WWW vs non-WWW version of url - Pick one to use
and have the other redirect via .htaccess.
- Duplicate content. There are large chunks of
text content repeated throughout the
- Non-unique TITLE tags - creates duplicate
content issues. Should be unique for each page.
- Prominent Headlines should be in <H1>
- Text is all in images - Unreadable to search
- Image ALT tags are missing. ALT tags can help
provide value to search engines and help viewers who have image turned off or
are using special readers for handicapped viewers.
- Keyword stuffing in META KEYWORDS. No need for
keywords tag. At very least keep it minimal.
spiders won't access each time, and will cache for users. Speeds up load time
and makes easier for spiders.
- Tags with no content
- One example was many links that aren't closed
which means rest of page is linked. Keep code clean.
- You can validate html/xhtml if you wish.
September 23, 2008
was inconsistent with the rest of site and looked more like a list of linked
keywords. Should have been like other
pages with meaningful info.
Scott is the CEO and founder of Red Sand Marketing, a San Diego SEO and web design firm. A dynamic mix of marketer, designer, and developer, he thrives on all aspects of internet marketing and web development. Having been involved in search engine optimization and web design since 1996, he and his team consistently achieve top search engine rankings for clients in competitive markets, and have won multiple web design awards along the way.