Scott Orth has seven years experience in Search Engine Marketing, and more than ten years of management experience in industries such as high-tech, hospitality, e-commerce, and communications. Since 1999, Scott has put his business and Internet marketing skills to the test; eventually building revenues of his own e-commerce site by over 2000%.

After receiving his B.S. in Management and Information Systems from George Fox University, Mr. Orth drew on his marketing and management skills to lead full-service interactive agencies; building success for clients like Freightliner, Louisiana Pacific, FEI, and dozens of small to medium size companies; spanning many industries and business types.

With a breadth of knowledge and experience in both business-to-business and business-to-consumer online marketing, Scott has written numerous articles, and is a regular speaker at organizations like the American Marketing Association, Internet Professional Network, Search Engine Strategies, and numerous corporate events.

Mr. Orth is a board member of the American Marketing Association and volunteers on the board of the East Side United (FC) – a local youth sports organization. Scott also co-founded the Search Engine Marketing Council of Portland, serving as the VP of Operations.

You can contact Scott Orth at scott.orth@gmail.com or by phone at (503) 888-9381

Using the Internet to Bridge Marketing and Sales

by Scott Orth    March 15, 2007

One of the biggest problems faced by businesses today is the inefficient collaboration between marketing and sales teams. So when it comes to Search Engine Marketing – who owns it?...

Why Traditional Marketers Should Adopt SEM

by Scott Orth    January 31, 2007

Search Engine Marketing allows you to track details only dreamt of in traditional marketing channels; traffic sources, visitor paths, conversion/leads per ad, Cost per acquisition – per ad campaign; even per search term! exact ROI per campaign, and much more. After analyzing these details, you can then modify your ads to best harness the highest performing campaigns....

Educate to Convert

by Scott Orth    January 23, 2007

Do you sell a product or service on your web site? Forget e-commerce - that's too literal. What I'm asking is: do you sell your business online in hopes of enticing customers or clients to buy, sign-up, contact you, or register?...

Search Marketing 2.0 – Beyond Traffic and Conversions

by Scott Orth    January 12, 2007

As sophisticated businesses and marketing agencies embrace the world of Internet Marketing, Search Engine Marketers are being asked to deliver a level of strategy and value never before expected. With the bar raised, we must now focus on targeted business goals to prove ROI....

Internet Marketing to Children - And End to Christmas Chaos

by Scott Orth    January 5, 2007

I was once asked why I would want to take a vacation in January – after all, with the long holiday (Christmas) weekend, I should already be relaxed. My reply... "You don't have kids, do you?" Thanks to the Internet, this year was wonderfully different....