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Using Comment Tags
By Yelena Shapiro

What are comment tags and why should I use them?

Comment tags are not visible to the reader because they are hidden in the HTML code. They provide a way for the webmaster to make notes right on the page. Although the reader doesn't see these tags, some search engines, such as Inktomi, can index them.

Therefore, comment tags are another great way to add keywords to your page, thus increasing keyword frequency, an important factor in many ranking algorithms.

Here's an example of a comment tag:

<!--
Your keywords here
-->

How do I use comment tags?
Comment tags should be used on every single page for those engines that can index them.

The best place to use comment tags is the top of your page. Put them in the <head> part, after the title and meta tags because it's important to have keywords as close to the top as possible.

Avoid the use of spam
Search engines do not penalize for the use of comment tags. However, the general rule is not to repeat the same keyword more than 3-7 times. So, to be on the safe side, follow that rule in comment tags.

An Overview

Comment tags

  • Place them on every single page
  • Add keywords to comment tags
  • Place them after meta tags in the head
  • Do not repeat keywords more than 7 times

How can your URL name help you? Learn more >>>