Keyword Placement Tutorial
By Yelena Shapiro
There are a few techniques
that can help improve your search engine rankings. Most of these techniques
have one thing in common - the use of keywords. Choosing appropriate
keywords is extremely important. Think about it : keywords are what people
will type into a search engine... words that will lead them to your site.
How to choose your
keywords
Choosing the right keywords is the first step to better search engine
positioning (achieving high rankings). Analyze your business carefully
and think of all words that relate to your company or product.
Let's say that you
sell puppy food. What words would you search for when looking for
the same service or product? Ask your colleagues and friends to do the
same thing. This stage is perhaps the most important in your war for the
Top 20 search engine position.
- Who would need
your service?
After you have all the keywords from "dogs" to "top
breeders," try this technique. Think about who will use your
services, then target them with keywords. For example, people whose
dogs are about to have puppies will need puppy food. You can add "dog
pregnancy" and "puppy health" to your list.
- Include variations
of your keywords
People will search for your site using various keywords. Making
your site easy to find means including mispeled (we mean misspelled),
Capitalized and plural keywords. Always include the longer form of a
keyword, so that a search on both, the shorter and the longer version,
will lead to your site. For example, use "domestication"
instead of "domestic."
- Avoid wrong
keywords
Do not use "stop words"! Choosing very common words will
not work. Avoid overusing words such as "Web" or "Internet".
Remember, the more specific your keywords are, the better the chances
that people who search for them will actually benefit from your site's
content.
What are the best
places for keywords?
Click on any of the links below to read more about effective keyword
placement in:
HTML
Title
Text of the page
Meta description
Meta keywords
ALT tags
Comment tags
URL name
Alphabetical priority
and its influence
Some smaller engines still use alphabetical hierarchy as a part of their
ranking formula. Directories, such as Yahoo! and LookSmart list sites
using alphabetical hierarchy. Click here to learn
how alphabetical hierarchy is structured and how it should affect
your decisions.
Avoid the use of
spam
Be careful with your keyword selection. All of your keywords should
relate to your site, otherwise you risk being penalized for spam. Don't
include "MP3" and "Pokemon" in your list if you sell
puppy food. Sure, it will drive up the traffic temporarily, but it can
also mean rejection from important search engines.
An Overview
Keywords
- Choosing appropriate keywords is critical
- Include variations of keywords, such as misspelled versions
- Avoid stop words
- Place keywords throughout your site
Learn
about the most important place for your keywords >>>
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