One of the areas of confusion that many have regarding paid links is knowing when a paid link is really a paid link, and when is a paid link penalized. in their attempt to eliminate all forms of paid links from affecting their natural algorithmic search results Google has left one giant loophole in the paid link witch hunt: paid directory links.
With all the hot topics in SEO these days, it's easy for newcomers to miss out on the basics, or for those more experienced to forget about them. As long as there is a need for search engine optimization, the core elements will always be Relevance and Authority, and it's important for us to understand what these mean.
I'm old, so I have seen many different battlegrounds come and go in search marketing. Keywords, Links, Content. Multi-media is the one raging now. But which one is next? It could be personalization. It could be mobile. It could also be design....
More website architecture questions answered including questions on website submission, viral marketing, content and moving a website.
Let's get one thing straight: much as we like to play God, Internet marketers are not the omnipotent beings some people think we are. The Earthly truth is that we're just some really driven people with a lot of knowledge about working the web to your advantage. And most would agree that this knowledge, when put into action, is worth a few bucks. Of course, it's easier to continue believing in the omnipotent marketer. As in, if you pay someone enough money to market your business for you, then that person is accountable for your business' failure to turn a...
Last week I answered some questions related to my Website Architecture webinar that I'll be conducting today. More questions were submitted in the last week and I've provided my answers to a few here.
The word “recruiter” tends to polarize people in the search marketing industry. However, recruiters serve a necessary function in finding “hard to find” talent for companies and so long as there is a massive shortage of qualified SEM employees available for companies to hire, professional SEM recruiters will do an excellent business.
When it comes to issues of duplicate content, one of the most frequent offenders is the "printer friendly" page. Just about any kind of site can benefit from creating printer friendly versions of their pages, but improper implementation of these pages can wreak duplicate content havoc on your site.
This week we're looking at an e-commerce website for educational toys, Brainwaves Toys. The current Brainwaves site has done many things well, especially usability of the shopping cart and checkout process. However, it needs a little help with design and navigation to get visitors to that point....
There are parallels between traditional linking and social media promotion. While I agree the two entities are different animals and call for seperate strategies, the bottom line is the same for both... to increase traffic and inbound links. With some people holding SEO to the fire for exploiting social media, I thought it might be interesting to focus on those parallels and look for common ground....
There is no better way to create an infinite amount of duplicate content on your site than to force session IDs onto each visitor (and search engine). Typically, session IDs are used for tracking a single visitor's navigation path through the site, including the adding or removing products from the shopping cart. They are great for tracking purposes, but really, really bad for search engines and inbound linking.
Today we begin the first installment of a weekly site clinic column, where small businesses are invited to submit their websites for review. Can't beat a little free advice, right? I'll be looking at the design, copy, usability, SEO, marketing, and any technical issues that may prevent websites from drawing loyal, active visitors and meeting goals. Each week, I'll give the top five issues the website owner/manager can address to significantly improve performance. ...
Product categorization can play a significant role in how both search engines and users are able to access your products. There are two important things to consider when determining how to categorize your products. 1) Is each product assigned to the most appropriate category or categories? and 2) is multiple categorization creating duplicate content? The first issue frustrates your users and the second the search engines.
Have you tried to hire an SEO professional or a link builder and been turned down repeatedly? Is your site not performing to your expectations? Do you like the color beige? If you answered yes to any of these questions read on....
The first ever Small Business Marketing Unleashed conference has come and gone and I've had a full week to unwind and decompress. When we first announced our conference last fall, I had more than one person drop me an email asking if I knew what I was getting us into. I didn't, but I'm glad. If I had, we never would have done it. For those who joined us in Houston, thank you! It was a true pleasure getting to know you last week. For those who didn't make it, read on for a recap of the show.
Last week at the Small Business Marketing Unleashed conference, small business owners (and a handful of marketers) came from around the world (literally) to learn more about marketing themselves online. We decided to open the show with a tag-team panel approach aimed at helping attendees go into the show sessions with the right perspective. Search engine marketing, blogging and social media are wonderful; but if you're a small business doing it all yourself, you need to approach things from a unique angle.
There's just a handful of days left before the Search Engine Guide team takes to the stage in Houston, Texas for our first ever Small Business Marketing Unleashed conference. Our staff and speakers have been busy finishing up last minute details, putting the finishing touches on presentations and getting ready to load tons of great worksheets and guides onto the flash drives we'll be sending attendees home with. If you haven't signed up yet, it's not too late.
Recently I have been involved in creating a search marketing training program which some very clear objectives: help new search marketing strategists get up to speed quicker, allow them to work on billable client work sooner/more efficiently and get them prepared to participate in high-level brainstorming strategies. As much as I can teach the new strategists, I have learned it's as important to learn from them to continually tweak and improve the program. Below I have outlined 3 steps to creating a stronger search marketing training program....
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Established quality website directory.
Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.
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