Even if you hire web developers to build or manage your website, it's important for you as well to have a basic understanding of the various elements necessary to build a successful web-page. Ignorance of these things may be bliss until you realize you have spent hundreds or even thousands of dollars on a beautiful website that is in no way search engine friendly.
SEO is more of a set of guidelines that can be implemented in a way that allows for individual site customization. Most of it is fluid based on each site's needs for their audience. However within that there are also some basic dos and don'ts that need to be adhered to.
If you're new to working with PPC, you may be like every other newbie in the world and be confused by the jargon often used. PPC, CPC, CTR, DKI ... It doesn't take long to figure it all out, but in the beginning it would have been nice to have someone lay out the soup for me, so I thought I'd lay it out for you. The obvious ones are: PPC = Pay Per Click; CPC = Cost Per Click; CTR = Click Through Rate; and lastly and maybe not so obvious, DKI = Dynamic Keyword Insertion.
While search engines are pretty good at finding web sites and getting their content indexed, many site owners have no idea their web sites can be created in a way that looks good to people, but can't be read by search engines. If your site is built entirely in Flash, relies too heavily on Javascript or uses drop down boxes and forms to let people find your content, the search engines may be missing out on your content.
To some, it sounds incredibly simple. To others, it's somewhat mind boggling. Search marketers toss around lingo like "keywords" and "keyword phrases" as if they're part of everyone's vocabulary. While it's true the words are nothing special, the concept can be foreign to someone new to the industry. This article offers up a quick and simple primer on the concept of keywords and keyword phrases in regards to organic search engine optimization.
Search Engine Marketing knowledge is a very prized possession. Many people want to learn how to do search for themselves or for their company. However, they don´t know how to begin the educational process. I asked my fellow SEMpdx members how they would advise a new entrant into this field....
Believe it or not, basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible. It's really not that difficult....
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