Search Marketing Bootcamp

Mike Moran

Are your Google rankings based on your conversion rate?

One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies.  But that's not the odd thing. What's strange, at least at first glance, is that a number of these companies have suffered only small drops in sales. This goes against everything we've ever thought about in search marketing--I mean, the reason that you work so hard in...

Mike Moran

How do you break into SEO?

If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: "How do I break into SEO?" I honestly get this question several times a month.  And each person that asks me is ready for my answer. Some seem ready to take notes. They expect that I am going to rattle off some kind of canned answer that will unlock the secret to their future career. But I don't, because it isn't that easy......

Mike Moran

Can search marketing lower my conversion rate?

I got that question from someone once, and it made me realize what a lousy job we marketing "gurus" are doing in explaining what is important to people. I wonder if we have so emphasized the tools of the trade that we have forgotten what we are actually making with those tools. So, if you already know the answer to this question, then you can skip this post. For the rest of you, read on--I hope that you'll soon understand what we marketing "experts" have failed to get across so far....

Charles Lumpkin

Beginning with Paid Search

Sure we all want to dive right into keywords, but perhaps you should start your SEO strategy with research using paid search techniques. In this video, Charles Lumpkin tells you why and how....

Stoney deGeyter

SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask)

The trick with going back to the basics is deciding what gets included and what doesn't. The SEO information in this series are those things which I consider essential. And perhaps that's a better way to look at this, not as SEO 101 but rather, SEO Essentials.

Charles Lumpkin

Basic SEO: Common Landing Page Test Types

So you're giving the search engines money to get paid search traffic, but do you have good converting landing pages for the people when they get there? How do you know? Watch this video as Charles Lumpkin shares how to measurably improve your landing pages' conversion rate today....

Charles Lumpkin

Basic SEO: Sitemaps. With an "S"

In this episode, Charles Lumpkin, talks about the importance of having not just one, but two sitemaps....

Stoney deGeyter

The Construction of an Optimized Web Page

Even if you hire web developers to build or manage your website, it's important for you as well to have a basic understanding of the various elements necessary to build a successful web-page. Ignorance of these things may be bliss until you realize you have spent hundreds or even thousands of dollars on a beautiful website that is in no way search engine friendly.

Stoney deGeyter

Beginner's Guide to SEO: Quickie Dos and Don'ts

SEO is more of a set of guidelines that can be implemented in a way that allows for individual site customization. Most of it is fluid based on each site's needs for their audience. However within that there are also some basic dos and don'ts that need to be adhered to.

Diana Adams

SEM Boot Camp - Alphabet Soup and PPC

If you're new to working with PPC, you may be like every other newbie in the world and be confused by the jargon often used. PPC, CPC, CTR, DKI ... It doesn't take long to figure it all out, but in the beginning it would have been nice to have someone lay out the soup for me, so I thought I'd lay it out for you. The obvious ones are: PPC = Pay Per Click; CPC = Cost Per Click; CTR = Click Through Rate; and lastly and maybe not so obvious, DKI = Dynamic Keyword Insertion.

Jennifer Laycock

Search Engine Marketing Bootcamp: Make Sure the Search Engines Can Read Your Site

While search engines are pretty good at finding web sites and getting their content indexed, many site owners have no idea their web sites can be created in a way that looks good to people, but can't be read by search engines. If your site is built entirely in Flash, relies too heavily on Javascript or uses drop down boxes and forms to let people find your content, the search engines may be missing out on your content.

Jennifer Laycock

Search Marketing Bootcamp: What's a Keyword?

To some, it sounds incredibly simple. To others, it's somewhat mind boggling. Search marketers toss around lingo like "keywords" and "keyword phrases" as if they're part of everyone's vocabulary. While it's true the words are nothing special, the concept can be foreign to someone new to the industry. This article offers up a quick and simple primer on the concept of keywords and keyword phrases in regards to organic search engine optimization.

Todd Mintz

Ask SEMpdx: "What is the best way for a Newbie to learn Search Engine Marketing?

Search Engine Marketing knowledge is a very prized possession. Many people want to learn how to do search for themselves or for their company. However, they don´t know how to begin the educational process. I asked my fellow SEMpdx members how they would advise a new entrant into this field....

Jim Hedger

SEO 101 - Basic Optimization Techniques

Believe it or not, basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible. It's really not that difficult....

Andy Beal

Search Engine Optimization Basics - Keywords

In the same way traditional advertising agencies survey their demographic audience, search engine marketers must ensure that their SEO campaign targets the correct keywords or search phrases....