Google Adds New Keyword Research Tool

Google has added a new type of keyword research tool to their AdWords account interface, making it easier for advertisers to select the best keyword phrases for their campaigns. The new tool includes valuable information about each phrases history as an AdWords phrase and allows users to search for keywords three different ways.

Some new features on the updated keyword research tool:

• Find keyword information based on past Google searches
• Export .csv files with your keyword data
• Find keywords related to the content on your web page
• Easier access to adding new phrases to AdGroups
• Show estimated rank and cost for your keyword bids
• Sort keyword research results by things like cost, traffic and popularity

Aaron Wall has more detailed analysis of the new features and there's discussion going on over at the Search Engine Watch forum.