Jennifer Laycock

Jennifer Laycock

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While Google has never been very open about how pricing and payment works for AdSense partners, some new information has leaked out about how Google's "Smart Pricing" system works. The basic idea is that Google will work to increase the cost per click on content sites that are likely to convert and will lower it on sites that are unlikely to convert. Not bad technology if they can get it to work consistently.

Jennifer Slegg has a nice overview of the news about Smart Pricing at her JenSense blog.

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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.