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You must remember that search engine optimization is a means to an end for you - it's not the end in itself. The end is to increase the sales of your products and services. (skip to "Top 10 Search Engine Positioning Mistakes" by Sumantra Roy)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.