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Insider Pages, an online yellow pages site is looking to build out its database of local business reviews and has decided to offer up Amazon.com gift cards in exchange for review writing. The site is offering up a $10 gift card for every ten reviews submitted by users (restaurants and national chains don't count). Each user can earn up to three cards.

I'm glad to see a company taking the initive on this to help populate the database with information, though I do hope that they'll be screening reviews to make sure good content is being put through. While local reviews are one of the best draws toward local search sites, it can be tough to build up a strong database of listings. I'll be interested to see how many reviews Insider Pages gains through this promo.

Get more information on the free Amazon gift card.

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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.