Jennifer Laycock

Jennifer Laycock

Articles

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The search industry continues to explore ways to use behavioral targeting because the technology can be used to meet user needs while achieving advertiser objectives. Personalization of search will have a big impact on the way ads are placed and displayed. (skip to "Is Google Messing With Organic Algos?" by Paul Bruemmer)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.