November 18, 2005 Comments
It's a good industry to be in these days... Search engine marketing is growing at such a staggering rate that marketers with any amount of experience at all can almost take their pick of jobs in a market that is wide open. Kevin Lee talks about the issue in today's ClickZ article: How to Cope With SEM Staffing Shortages, Part 1.
From the article:
The PPC search industry will likely reach $9 billion this year. Given we started at close to zero in 1996, there won't be many people who can fill the positions, particularly as search engines themselves are often the hiring firms. As a marketing executive, you may need to set reasonable expectations when hiring internal staff to manager or oversee an agency running PPC search.
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