Jennifer Laycock

Jennifer Laycock

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Never one to be left behind, the team at Yahoo! has formed a partnership with Six Apart Ltd., the company behind popular professional blogging software Movable Type. (Movable Type, by the way, is what we use here at Search Engine Guide.) Yahoo!'s latest deal will see them acting as the "preferred provider" of Movable Type for small business owners. "With tens of millions of existing blogs and an estimated 70 thousand new blogs being created everyday, Yahoo! is committed to meeting the needs of the growing blogosphere, by helping bloggers focus on their content and their audience, rather than on their infrastructure," said Rich Riley, vice president and general manager of Yahoo! Small Business. "Yahoo! has created a best-in-class hosting solution for bloggers, and by integrating it with Six Apart’s leading Movable Type software, we offer users a flexible, easy-to-use blogging product with unparalleled scalability." The service will be available for any business owner purchasing Yahoo!'s $11.95/month web hosting package. The move comes just days after Yahoo! announced that it was purchasing the popular link sharing environment Del.icio.us. Yahoo! also bought Flickr, an image sharing service earlier this year.
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.