Jennifer Laycock

Jennifer Laycock

Articles

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In today's competitive marketing environment it is vital to continually improve website and marketing campaign performance to maximize your return on investment (ROI). (skip to "The Power of Web Analytics" by Paul Bruemmer)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.