Jennifer Laycock

Jennifer Laycock

Articles

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Men appreciate the internet’s ability to help them get the job at hand done. Women are social creatures. They multi task better. They are more comfortable browsing. Women will be more patient with non-obvious navigation options. (skip to "Men and Women and Search - Part 2" by Gord Hotchkiss)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.