February 2, 2006 Comments
Google confirmed on Tuesday that they are working with Florida based VoIP Inc. to introduce a new system of click-to-call advertising to Adwords, their popular paid search advertisement system. Google has been testing the service since last fall with select advertisers.
From the San Jose Mercury News:
The Click-to-Call program brings together two of Google's interests -- Internet phone calls and advertising, said industry analyst David Lemelin of In-Stat.
``I think it makes a lot of sense for Google to move in this direction,'' he said. ``It simplifies things. If I search for a restaurant in Los Angeles and I find one I want, I can get connected to them. That's the type of thing that I think could be a revenue opportunity.''
``Taking advantage of having a loyal, captive audience and bringing that into'' Internet phone calls makes sense, he said.
With Google already exploring print advertising and last month's purchase of radio advertising company dMarc Broadcasting, it's becoming more and more clear that Google's long-term plans are to act as an advertising brokerage for all types of media, not just search and contextual media.
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