February 10, 2006 Comments
There's been a lot of buzz this week about the news that Google will be putting their AdWords auction system to use allowing advertisers to bid on print ads in popular magazines. Advertisers can choose from several different magazines including popular options like Entrepreneur, Martha Stewart Living and Car and Driver before selecting their ad size and then placing their bid in a blind auction style system.
The initial launch of the system is limited to just twenty-eight magazines, but the experiment shows just how serious Google is about expanding into different forms of media advertising. The experiment has caught the attention of many within the mainstream media as well with articles about the offering popping up in papers like the San Jose Mercury News, The New York Post and Advertising Age.
Advertisers can bid on full, half or quarter page ads between now and February 20th. Winners will be notified by email by March 3rd.
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